ID.me vs Login.gov:Which is searched more?
In August 2026, ID.me had more branded searches than Login.gov among digital identity services worldwide. ID.me was estimated to have 4.5M branded searches compared to Login.gov’s 220K, and held an 82% Share of Search versus Login.gov’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ID.me or Login.gov?
Compare the services governments identify people with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ID.me, Login.gov. The figures are in the table below the chart.
View monthly share of search table
| Month | ID.me | Login.gov |
|---|---|---|
| Oct 2025 | 84.2% | 3.4% |
| Nov 2025 | 89.1% | 2.4% |
| Dec 2025 | 81.2% | 4.9% |
| Jan 2026 | 83.1% | 5% |
| Feb 2026 | 85.8% | 4.2% |
| Mar 2026 | 81.9% | 4% |
| Apr 2026 | 83.9% | 4.1% |
| May 2026 | 84.7% | 3.4% |
| Jun 2026 | 82% | 4% |
| Jul 2026 | 86.6% | 3.5% |
| Aug 2026 | 82% | 4% |
| Sep 2026 | — | — |
How has the ID.me and Login.gov comparison changed over the last 12 months?
3 findings
- ID.me was ahead of Login.gov in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ID.me’s estimated Share of Search among digital identity services worldwide moved from 84.2% to 82%, and its estimated monthly branded searches moved from 5.5M to 4.5M.
- Across the 11 months ending August 2026, Login.gov’s estimated Share of Search among digital identity services worldwide moved from 3.4% to 4%, and its estimated monthly branded searches held steady at 220K.
How did search popularity change for digital identity services worldwide in August 2026?
2 changes
In August 2026, Login.gov gained estimated Share of Search among digital identity services worldwide, from 3.5% to 4%.
In August 2026, ID.me lost estimated Share of Search among digital identity services worldwide, from 86.6% to 82%.
How each brand is measured
Brandwave collects information about searches that people make online using ID.me’s and Login.gov’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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