How popular isAuth0 in search?
In August 2026, there were an estimated 75.3K branded searches for Auth0 worldwide which is down 32.2% over the last 11 months. Auth0 holds 47.4% estimated Share of Search among customer authentication platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which customer authentication platforms compete with Auth0?
Share of Search by month for Auth0, WorkOS, Stytch, Clerk. The figures are in the table below the chart.
View monthly share of search table
| Month | Auth0 | WorkOS | Stytch | Clerk | Frontegg |
|---|---|---|---|---|---|
| Oct 2025 | 61% | 15.2% | 15.1% | 7.1% | 1.6% |
| Nov 2025 | 56.4% | 17% | 16.9% | 7.9% | 1.8% |
| Dec 2025 | 53.4% | 19.7% | 16.1% | 9.2% | 1.7% |
| Jan 2026 | 53.6% | 19.7% | 16% | 9.2% | 1.4% |
| Feb 2026 | 53.6% | 19.7% | 16.1% | 9.2% | 1.4% |
| Mar 2026 | 50.4% | 22.6% | 15.1% | 10.5% | 1.3% |
| Apr 2026 | 51.3% | 23.1% | 15.4% | 8.8% | 1.4% |
| May 2026 | 47.7% | 26.7% | 14.3% | 10% | 1.2% |
| Jun 2026 | 46.6% | 25.5% | 17% | 9.7% | 1.2% |
| Jul 2026 | 47.2% | 25.9% | 17.2% | 8.2% | 1.5% |
| Aug 2026 | 47.4% | 25.9% | 17.4% | 8.1% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 75.3K | +0.29% | +0.2 points | |
| 2, held 2nd | 25.9% | 41.2K | -0.02% | 0 points | |
| 3, held 3rd | 17.4% | 27.7K | +1.2% | +0.2 points | |
| 4, held 4th | 8.1% | 12.8K | -1.3% | -0.1 points | |
| 5, held 5th | 1.2% | 1.9K | -20.7% | -0.3 points |
1.
Auth047.4%
held 1st · 75.3K estimated branded searches · +0.29% vs prior month · +0.2 points
2.
WorkOS25.9%
held 2nd · 41.2K estimated branded searches · -0.02% vs prior month · 0 points
3.
Stytch17.4%
held 3rd · 27.7K estimated branded searches · +1.2% vs prior month · +0.2 points
4.
Clerk
8.1%
held 4th · 12.8K estimated branded searches · -1.3% vs prior month · -0.1 points
5.
Frontegg1.2%
held 5th · 1.9K estimated branded searches · -20.7% vs prior month · -0.3 points
Compare search popularity between Auth0 and its closest rivals
How has branded search demand for Auth0 changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Auth0 worldwide fell from 111K to 75.3K.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide decreased from 61% to 47.4%.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide peaked at 61% in October 2025 and was lowest at 46.6% in June 2026.
How did search popularity change for customer authentication platforms worldwide in August 2026?
5 changes
Stytch’s estimated Share of Search among customer authentication platforms worldwide has gained ground for 3 months in a row, from 14.3% to 17.4% in August 2026.
Clerk’s estimated Share of Search among customer authentication platforms worldwide has lost ground for 3 months in a row, from 10% to 8.1% in August 2026.
Estimated monthly branded searches for WorkOS worldwide rose 48.6% over 11 measured months, from 27.7K to 41.2K in August 2026.
Estimated monthly branded searches for Frontegg worldwide fell 34.7% over 11 measured months, from 2.9K to 1.9K in August 2026.
Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.
How is Auth0 measured?
Brandwave collects information about searches that people make online using Auth0’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- auth0
- auth0 app
- auth0 authentication
- auth0 com
Who owns Auth0?
Auth0 is owned by 
Okta. Brandwave also tracks Okta, owned by the same company, worldwide.
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Is Auth0 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.