Brandwave

Auth0 vs Better Auth:Which is more popular?

In September 2026, Auth0 had more branded searches than Better Auth among authentication platforms worldwide. Auth0 had about 74,400 branded searches, while Better Auth had 40,500. Auth0 made up 2.3% of all authentication platform searches we track, and Better Auth accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about authentication platforms, Auth0 appeared in four of the five answers and Better Auth in two. Auth0 was mentioned before Better Auth in every answer.

Among authentication platforms worldwide in September 2026

Who do people search for more?

Auth0, about 84% more searches than Better Auth

Auth0 74.4K searchesBetter Auth 40.5K searches

Who does AI mention more?

Auth0, mentioned in 4 of 5 answers, Better Auth in 2

Auth0 in 4 of 5Better Auth in 2 of 5

Who does AI recommend more?

Auth0, named ahead of Better Auth in every answer

Auth0 first in 3Better Auth never first

Follow Auth0 vs Better Auth and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top authentication platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Auth0 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Better Auth was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Auth0 was listed before Better Auth in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clerk1st
  2. Auth02nd
  3. Supabase3rd
  4. Firebase Authentication4th
  5. WorkOS5th
  6. Amazon Cognito5th
  7. Better Auth7th
  8. Stytch8th
  9. Okta–
  10. Keycloak–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Auth04 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clerk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Better Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Cognito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firebase Authentication2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorkOS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stytch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keycloak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about authentication platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Auth0 or Better Auth more popular in search?

This chart shows how often people search Google for Auth0 and Better Auth by name. Each line represents a brand's share of searches for all 11 authentication platforms we track, month by month, from English-language searches worldwide.

Auth0 and Better Auth among authentication platforms worldwide, by month

Share of searches by month for Auth0, Better Auth. The figures are in the table below the chart.

View monthly share of searches table
MonthSupabaseOktaKeycloakAuth0WorkOSBetter AuthStytchAmazon CognitoFirebase AuthenticationClerkFrontegg
Oct 202542.5%34.7%8.5%4.7%1.4%3.1%1.4%1.7%1.2%0.63%0.15%
Nov 202548%32.3%6.5%4.4%1.3%2.9%1.3%1.5%1.1%0.58%0.14%
Dec 202548.8%32.8%6.6%3.6%1.3%3%1.1%1.2%0.9%0.59%0.12%
Jan 202652.9%29.2%5.9%3.9%1.5%2.6%1.2%1.3%0.8%0.64%0.1%
Feb 202653.3%29.4%5.9%4%1.5%2.2%1.2%1.1%0.66%0.65%0.11%
Mar 202659%26.5%5.3%2.9%1.3%1.9%0.88%0.98%0.48%0.58%0.08%
Apr 202663%23.2%4.6%3.1%1.4%1.7%0.94%0.85%0.63%0.51%0.08%
May 202663.5%23.4%4.7%2.6%1.4%1.7%0.78%0.86%0.52%0.51%0.07%
Jun 202663.6%23.4%4.7%2.6%1.4%1.4%0.95%0.86%0.52%0.52%0.07%
Jul 202663.6%23.4%4.7%2.6%1.4%1.7%0.95%0.74%0.43%0.42%0.08%
Aug 202663.8%23.5%4.7%2.6%1.4%1.4%0.95%0.75%0.35%0.42%0.07%
Sep 202668.2%20.5%4.1%2.3%1.5%1.2%0.83%0.75%0.3%0.3%0.05%

How has the Auth0 and Better Auth comparison changed over the last 12 months?

3 findings
  • Auth0 was ahead of Better Auth in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Auth0’s share of searches among authentication platforms worldwide moved from 4.7% to 2.3%, and its estimated monthly branded searches moved from 91K to 74.4K.
  • Across the 12 months ending September 2026, Better Auth’s share of searches among authentication platforms worldwide moved from 3.1% to 1.2%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

How did search popularity change for authentication platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Better Auth worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 91K to 74.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Auth0’s and Better Auth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Auth0

3 branded search terms

  • auth0
  • auth0 app
  • auth0 authentication

Better Auth

1 branded search term

  • better auth

How the Brand Demand Index is measured

Other head-to-heads among authentication platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free