Auth0 vs WorkOS:Which is more popular by branded search?
In August 2026, Auth0 had more branded searches than WorkOS among customer authentication platforms worldwide. Auth0 was estimated to have 75.3K branded searches compared to WorkOS’s 41.2K, and held a 47.4% Share of Search versus WorkOS’s 25.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Auth0 or WorkOS?
Compare services and tools used to add authentication and identity to customer applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Auth0, WorkOS. The figures are in the table below the chart.
View monthly share of search table
| Month | Auth0 | WorkOS | Stytch | Clerk | Frontegg |
|---|---|---|---|---|---|
| Oct 2025 | 61% | 15.2% | 15.1% | 7.1% | 1.6% |
| Nov 2025 | 56.4% | 17% | 16.9% | 7.9% | 1.8% |
| Dec 2025 | 53.4% | 19.7% | 16.1% | 9.2% | 1.7% |
| Jan 2026 | 53.6% | 19.7% | 16% | 9.2% | 1.4% |
| Feb 2026 | 53.6% | 19.7% | 16.1% | 9.2% | 1.4% |
| Mar 2026 | 50.4% | 22.6% | 15.1% | 10.5% | 1.3% |
| Apr 2026 | 51.3% | 23.1% | 15.4% | 8.8% | 1.4% |
| May 2026 | 47.7% | 26.7% | 14.3% | 10% | 1.2% |
| Jun 2026 | 46.6% | 25.5% | 17% | 9.7% | 1.2% |
| Jul 2026 | 47.2% | 25.9% | 17.2% | 8.2% | 1.5% |
| Aug 2026 | 47.4% | 25.9% | 17.4% | 8.1% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Auth0 and WorkOS comparison changed over the last 12 months?
3 findings
- Auth0 was ahead of WorkOS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide moved from 61% to 47.4%, and its estimated monthly branded searches moved from 111K to 75.3K.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among customer authentication platforms worldwide moved from 15.2% to 25.9%, and its estimated monthly branded searches moved from 27.7K to 41.2K.
How did search popularity change for customer authentication platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Auth0’s and WorkOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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