Auth0 vs Microsoft Entra:Which is searched more?
In August 2026, Microsoft Entra had more branded searches than Auth0 among identity provider platforms worldwide. Microsoft Entra was estimated to have 273K branded searches compared to Auth0’s 75.3K, and held a 21.7% Share of Search versus Auth0’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Auth0 or Microsoft Entra?
Compare the identity provider platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Entra, Auth0. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Entra | Auth0 |
|---|---|---|
| Oct 2025 | 19.9% | 8.4% |
| Nov 2025 | 19.6% | 7.5% |
| Dec 2025 | 21.3% | 6.1% |
| Jan 2026 | 21.3% | 7.2% |
| Feb 2026 | 21.3% | 7.5% |
| Mar 2026 | 20.3% | 6.3% |
| Apr 2026 | 20.8% | 7.3% |
| May 2026 | 21.6% | 6.2% |
| Jun 2026 | 22.6% | 6% |
| Jul 2026 | 23% | 6% |
| Aug 2026 | 21.7% | 6% |
| Sep 2026 | — | — |
How has the Auth0 and Microsoft Entra comparison changed over the last 12 months?
3 findings
- Microsoft Entra was ahead of Auth0 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among identity provider platforms worldwide moved from 8.4% to 6%, and its estimated monthly branded searches moved from 111K to 75.3K.
- Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among identity provider platforms worldwide moved from 19.9% to 21.7%, and its estimated monthly branded searches moved from 261K to 273K.
How did search popularity change for identity provider platforms worldwide in August 2026?
2 changes
In August 2026, Microsoft Entra lost estimated Share of Search among identity provider platforms worldwide, from 23% to 21.7%.
Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Auth0’s and Microsoft Entra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auth0
4 branded search terms
- auth0
- auth0 app
- auth0 authentication
- auth0 com
Microsoft Entra
6 branded search terms
- azure active directory
- entra id
- microsoft entra
- microsoft entra app
- microsoft entra id
- microsoftentra
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.