Brandwave

How popular isPing Identity?

In September 2026, people searched for Ping Identity by name about 36,900 times worldwide, a 16.6% decrease from the previous year. These searches made up 0.35% of all global single sign-on platform searches, placing Ping Identity seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about single sign-on platforms, Ping Identity appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Ping Identity is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. OktaShare of searches 65.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. OneLoginShare of searches 13.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. Auth0Share of searches 7.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Microsoft EntraShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Ping IdentityShare of searches 0.35%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top single sign-on platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ping Identity was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ping Identity is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Entra1st
  2. Okta2nd
  3. JumpCloud3rd
  4. Ping Identity4th
  5. Google Cloud Identity5th
  6. Auth06th
  7. OneLogin7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JumpCloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ping Identity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Identity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OneLogin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Auth01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about single sign-on platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which single sign-on platforms compete with Ping Identity?

Ping Identity against single sign-on platforms worldwide, by month

Share of searches by month for Okta, OneLogin, Auth0, Microsoft Entra, JumpCloud, Ping Identity. The figures are in the table below the chart.

View monthly share of searches table
MonthOktaOneLoginAuth0Microsoft EntraJumpCloudGoogle Cloud IdentityPing Identity
Oct 202564.3%15.8%8.6%5.8%4.7%0.42%0.34%
Nov 202567.6%13.6%9.1%5%4.1%0.36%0.29%
Dec 202569.4%13.9%7.6%4.2%4.2%0.37%0.3%
Jan 202666.9%13.4%9%4.9%4.9%0.44%0.36%
Feb 202668.7%11.2%9.2%5.1%5.1%0.37%0.3%
Mar 202671.2%11.7%7.8%4.3%4.3%0.38%0.31%
Apr 202667%13.4%9%4.9%4.9%0.44%0.29%
May 202669.9%11.4%7.7%5.1%5.1%0.46%0.3%
Jun 202669.1%11.3%7.6%5.1%6.2%0.45%0.3%
Jul 202668.3%11.2%7.5%6.1%6.1%0.45%0.29%
Aug 202666.6%13.4%7.3%6%6%0.44%0.36%
Sep 202665.7%13.2%7.2%7.2%5.9%0.35%0.35%

  1. 1.Okta

    65.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.OneLogin

    13.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Auth0

    7.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Microsoft Entra

    7.2%

    Moved from 5th to 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  5. 5.JumpCloud

    5.9%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Google Cloud Identity

    0.35%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Ping Identity

    0.35%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ping Identity and its closest rivals

Every comparison with Ping Identity

9 comparisons

How has branded search demand for Ping Identity changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ping Identity worldwide fell from 44.3K to 36.9K.
  • Across the 12 months ending September 2026, Ping Identity’s share of searches among single sign-on platforms worldwide held steady, from 0.34% to 0.35%.

How did search popularity change for single sign-on platforms worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Entra overtook JumpCloud to rank 4th among single sign-on platforms worldwide, with 7.2% of the searches.

  2. In September 2026, Okta lost share of searches among single sign-on platforms worldwide, from 66.6% to 65.7%.

  3. Estimated monthly branded searches for JumpCloud worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Google Cloud Identity worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for OneLogin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Ping Identity’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ping Identity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ping identity
  • ping identity app
  • ping identity software
  • pingidentity

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How the Brand Demand Index is measured

Where does Ping Identity compete?

Ping Identity is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workforce identity platforms8th of 82.9%Show ranking
Single sign-on platforms7th of 70.35%Shown above
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