Auth0 vs Okta:Which is more popular?
In September 2026, Okta had more branded searches than Auth0 among digital identity services worldwide. Okta had about 673,000 branded searches, while Auth0 had 74,000. Okta made up 21.6% of all digital identity service searches we track, and Auth0 accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about digital identity services, neither Auth0 nor Okta appeared in any of the five answers.
Who do people search for more?
Okta, about 9 searches for every 1 for Auth0
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top digital identity services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Auth0 nor Okta showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ID.me4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Login.gov3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Persona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Okta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Auth00 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ForgeRock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital identity services
5 answers
Asked ChatGPT
“Which digital identity service should I use?”
Asked ChatGPT
“What are the best digital identity services?”
Asked ChatGPT
“What's the best digital identity service for identity verification?”
Searched Google, AI Overview
“identity verification service”
Searched Google, AI Overview
“digital id verification”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Auth0 or Okta more popular in search?
This chart shows how often people search Google for Auth0 and Okta by name. Each line represents a brand's share of searches for all six digital identity services we track, month by month, from English-language searches worldwide.
Share of searches by month for Okta, Auth0. The figures are in the table below the chart.
View monthly share of searches table
| Month | ID.me | Okta | Login.gov | Auth0 | Persona | ForgeRock |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 18.5% | 3% | 2.5% | 0.27% | 0.33% |
| Nov 2025 | 82.1% | 13.5% | 2.2% | 1.8% | 0.2% | 0.16% |
| Dec 2025 | 71.4% | 21.4% | 4.3% | 2.4% | 0.26% | 0.26% |
| Jan 2026 | 74.3% | 18.2% | 4.5% | 2.5% | 0.27% | 0.27% |
| Feb 2026 | 78% | 15.7% | 3.8% | 2.1% | 0.23% | 0.19% |
| Mar 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
| Apr 2026 | 75% | 18.4% | 3.7% | 2.5% | 0.22% | 0.22% |
| May 2026 | 75.9% | 18.6% | 3% | 2% | 0.22% | 0.18% |
| Jun 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
| Jul 2026 | 78.9% | 15.9% | 3.2% | 1.7% | 0.16% | 0.16% |
| Aug 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.21% | 0.21% |
| Sep 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
How has the Auth0 and Okta comparison changed over the last 12 months?
3 findings
- Okta was ahead of Auth0 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Auth0’s share of searches among digital identity services worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Okta’s share of searches among digital identity services worldwide moved from 18.5% to 21.6%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for digital identity services worldwide in September 2026?
1 change
Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Auth0’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital identity services
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