Brandwave

Persona vs Socure:Which is more popular?

In September 2026, Socure had more branded searches than Persona among identity verification services worldwide. Socure had about 14,800 branded searches, while Persona had 8,100. Socure made up 0.63% of all identity verification service searches we track, and Persona accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about identity verification services, Persona appeared in all five answers and Socure in two. Persona was mentioned before Socure in every answer.

Among identity verification services worldwide in September 2026

Who do people search for more?

Socure, about 83% more searches than Persona

Socure 14.8K searchesPersona 8.1K searches

Who does AI mention more?

Persona, mentioned in every answer we collected

Persona in 5 of 5Socure in 2 of 5

Who does AI recommend more?

Persona, named ahead of Socure in every answer

Persona first in 5Socure never first

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Top identity verification services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Persona appeared in all five answers. Socure was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Persona was listed before Socure in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Persona1st
  2. Veriff2nd
  3. ID.me3rd
  4. Sumsub4th
  5. Jumio5th
  6. Socure6th
  7. Onfido–
  8. Trulioo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persona5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sumsub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veriff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ID.me2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onfido0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trulioo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity verification services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Persona or Socure more popular in search?

This chart shows how often people search Google for Persona and Socure by name. Each line represents a brand's share of searches for all eight identity verification services we track, month by month, from English-language searches worldwide.

Persona and Socure among identity verification services worldwide, by month

Share of searches by month for Socure, Persona. The figures are in the table below the chart.

View monthly share of searches table
MonthID.meSumsubVeriffOnfidoSocureJumioPersonaTrulioo
Oct 202595%2.1%0.63%0.77%0.34%0.51%0.34%0.34%
Nov 202596.9%1.2%0.43%0.53%0.19%0.35%0.23%0.19%
Dec 202595.3%1.7%0.77%0.77%0.34%0.51%0.34%0.28%
Jan 202695.3%1.7%0.63%0.77%0.42%0.51%0.34%0.34%
Feb 202696.3%1.4%0.52%0.64%0.28%0.35%0.28%0.23%
Mar 202695.1%1.7%0.77%0.77%0.42%0.51%0.34%0.34%
Apr 202695.5%1.7%0.63%0.63%0.42%0.52%0.28%0.34%
May 202695.6%1.7%0.63%0.63%0.42%0.42%0.28%0.28%
Jun 202694.8%2.1%0.77%0.63%0.51%0.51%0.34%0.34%
Jul 202696.5%1.4%0.52%0.43%0.35%0.35%0.19%0.23%
Aug 202694.8%2.1%0.77%0.63%0.63%0.42%0.28%0.34%
Sep 202694.8%2.1%0.77%0.63%0.63%0.42%0.34%0.34%

How has the Persona and Socure comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Socure took it in January 2026.
  • Across the 12 months ending September 2026, Persona’s share of searches among identity verification services worldwide held steady at 0.34%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Socure’s share of searches among identity verification services worldwide moved from 0.34% to 0.63%, and its estimated monthly branded searches moved from 9.9K to 14.8K.

How did search popularity change for identity verification services worldwide in September 2026?

2 changes

  1. In September 2026, Persona rose from 8th to 7th among identity verification services worldwide.

  2. Estimated monthly branded searches for Socure worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Persona’s and Socure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Persona

1 branded search term

  • persona identity

Socure

1 branded search term

  • socure

How the Brand Demand Index is measured

Other head-to-heads among identity verification services

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