Brandwave

ID.me vs Sumsub:Which is more popular?

In September 2026, ID.me had more branded searches than Sumsub among identity verification services worldwide. ID.me had about 2.2 million branded searches, while Sumsub had 49,500. ID.me made up 94.8% of all identity verification service searches we track, and Sumsub accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about identity verification services, Sumsub appeared in three of the five answers and ID.me in two. Sumsub was mentioned before ID.me in three out of five answers.

Among identity verification services worldwide in September 2026

Who do people search for more?

ID.me, about 45 searches for every 1 for Sumsub

ID.me 2.2M searchesSumsub 49.5K searches

Who does AI mention more?

Sumsub, mentioned in 3 of 5 answers, ID.me in 2

Sumsub in 3 of 5ID.me in 2 of 5

Who does AI recommend more?

Sumsub, named ahead of ID.me in 3 of 5 answers

Sumsub first in 3ID.me first in 2

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Top identity verification services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sumsub was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ID.me was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Sumsub was listed before ID.me in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Persona1st
  2. Veriff2nd
  3. ID.me3rd
  4. Sumsub4th
  5. Jumio5th
  6. Socure6th
  7. Onfido–
  8. Trulioo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persona5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sumsub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veriff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ID.me2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onfido0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trulioo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity verification services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ID.me or Sumsub more popular in search?

This chart shows how often people search Google for ID.me and Sumsub by name. Each line represents a brand's share of searches for all eight identity verification services we track, month by month, from English-language searches worldwide.

ID.me and Sumsub among identity verification services worldwide, by month

Share of searches by month for ID.me, Sumsub. The figures are in the table below the chart.

View monthly share of searches table
MonthID.meSumsubVeriffOnfidoSocureJumioPersonaTrulioo
Oct 202595%2.1%0.63%0.77%0.34%0.51%0.34%0.34%
Nov 202596.9%1.2%0.43%0.53%0.19%0.35%0.23%0.19%
Dec 202595.3%1.7%0.77%0.77%0.34%0.51%0.34%0.28%
Jan 202695.3%1.7%0.63%0.77%0.42%0.51%0.34%0.34%
Feb 202696.3%1.4%0.52%0.64%0.28%0.35%0.28%0.23%
Mar 202695.1%1.7%0.77%0.77%0.42%0.51%0.34%0.34%
Apr 202695.5%1.7%0.63%0.63%0.42%0.52%0.28%0.34%
May 202695.6%1.7%0.63%0.63%0.42%0.42%0.28%0.28%
Jun 202694.8%2.1%0.77%0.63%0.51%0.51%0.34%0.34%
Jul 202696.5%1.4%0.52%0.43%0.35%0.35%0.19%0.23%
Aug 202694.8%2.1%0.77%0.63%0.63%0.42%0.28%0.34%
Sep 202694.8%2.1%0.77%0.63%0.63%0.42%0.34%0.34%

How has the ID.me and Sumsub comparison changed over the last 12 months?

3 findings
  • ID.me was ahead of Sumsub in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ID.me’s share of searches among identity verification services worldwide moved from 95% to 94.8%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
  • Across the 12 months ending September 2026, Sumsub’s share of searches among identity verification services worldwide held steady at 2.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for identity verification services worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for ID.me worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

  2. Estimated monthly branded searches for Sumsub worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ID.me’s and Sumsub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ID.me

1 branded search term

  • idme

Sumsub

1 branded search term

  • sumsub

How the Brand Demand Index is measured

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