Brandwave

Identity verification services:Which brands are most popular in search?

In August 2026, ID.me was the most searched among identity verification services worldwide, with an estimated 2.2M branded searches and 97.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ID.me97.5%
  2. Veriff0.79%
  3. Onfido0.64%
  4. Jumio0.43%
  5. Trulioo0.35%
  6. Persona0.29%

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Share of SearchLeaderboard

Compare the identity verification services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among identity verification services worldwide, by month

Share of Search by month for ID.me. The figures are in the table below the chart.

View monthly share of search table
MonthID.meVeriffOnfidoJumioTruliooPersona
Oct 202597.3%0.64%0.79%0.53%0.35%0.35%
Nov 202598.2%0.43%0.53%0.36%0.19%0.24%
Dec 202597.3%0.79%0.79%0.53%0.29%0.35%
Jan 202697.3%0.64%0.79%0.53%0.35%0.35%
Feb 202697.9%0.53%0.65%0.35%0.24%0.29%
Mar 202697.2%0.79%0.79%0.53%0.35%0.35%
Apr 202697.5%0.64%0.64%0.53%0.35%0.29%
May 202697.7%0.65%0.65%0.43%0.29%0.29%
Jun 202697.3%0.79%0.64%0.53%0.35%0.35%
Jul 202698.2%0.53%0.43%0.35%0.24%0.19%
Aug 202697.5%0.79%0.64%0.43%0.35%0.29%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.ID.me

    97.5%

    Held 1st. 2.2M estimated branded searches, -33.1% vs prior month. Share -0.8 points.

  2. 2.Veriff

    0.79%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Onfido

    0.64%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Jumio

    0.43%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  5. 5.Trulioo

    0.35%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Persona

    0.29%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among identity verification services worldwide?

In August 2026, ID.me was the most searched among identity verification services worldwide, with an estimated 2.2M branded searches and 97.5% estimated Share of Search within this set. Veriff is in 2nd place, 96.7 percentage points behind at 0.79% Share of Search.

Global identity verification services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ID.me97.3% → 97.5%98.2%Jul 202697.2%Mar 20261st
Veriff0.64% → 0.79%0.79%Aug 20260.43%Nov 20253rd → 2nd
Onfido0.79% → 0.64%0.79%Oct 20250.43%Jul 20262nd → 3rd
Jumio0.53% → 0.43%0.53%Apr 20260.35%Feb 20264th
Trulioo0.35%0.35%Aug 20260.19%Nov 20256th → 5th
Persona0.35% → 0.29%0.35%Jun 20260.19%Jul 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, ID.me’s estimated Share of Search among identity verification services worldwide peaked at 98.2% in July 2026 and was lowest at 97.2% in March 2026.
  • Across the 11 months ending August 2026, Veriff rose from 3rd to 2nd among identity verification services worldwide.
  • Across the 11 months ending August 2026, Onfido fell from 2nd to 3rd among identity verification services worldwide.
  • Across the 11 months ending August 2026, Trulioo rose from 6th to 5th among identity verification services worldwide.
  • Across the 11 months ending August 2026, Persona fell from 5th to 6th among identity verification services worldwide.
  • Across the 11 months ending August 2026, ID.me and Jumio held steady: their estimated Share of Search among identity verification services worldwide each moved less than 0.5 percentage points.

How did search popularity change for identity verification services worldwide in August 2026?

  1. In August 2026, ID.me lost estimated Share of Search among identity verification services worldwide, from 98.2% to 97.5%.

  2. Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  4. Estimated monthly branded searches for Jumio worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Trulioo worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

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