Persona vs Sumsub:Which is more popular by branded search?
In August 2026, Sumsub had more branded searches than Persona among identity verification platforms worldwide. Sumsub was estimated to have 49.5K branded searches compared to Persona’s 6.6K, and held a 50.1% Share of Search versus Persona’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Persona or Sumsub?
Compare the platforms used to verify customer identity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sumsub, Persona. The figures are in the table below the chart.
View monthly share of search table
| Month | Sumsub | Veriff | Onfido | Jumio | Persona |
|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 14.4% | 17.7% | 11.8% | 7.9% |
| Nov 2025 | 43.2% | 15.8% | 19.4% | 12.9% | 8.6% |
| Dec 2025 | 41.8% | 18.7% | 18.7% | 12.5% | 8.4% |
| Jan 2026 | 43.2% | 15.8% | 19.4% | 12.9% | 8.6% |
| Feb 2026 | 44.3% | 16.2% | 19.9% | 10.8% | 8.9% |
| Mar 2026 | 41.7% | 18.7% | 18.7% | 12.5% | 8.3% |
| Apr 2026 | 45.6% | 16.7% | 16.7% | 13.6% | 7.5% |
| May 2026 | 46.7% | 17.1% | 17.1% | 11.4% | 7.6% |
| Jun 2026 | 48.2% | 17.6% | 14.4% | 11.8% | 7.9% |
| Jul 2026 | 49% | 17.9% | 14.6% | 12% | 6.5% |
| Aug 2026 | 50.1% | 18.3% | 15% | 10% | 6.7% |
| Sep 2026 | — | — | — | — | — |
How has the Persona and Sumsub comparison changed over the last 12 months?
3 findings
- Sumsub was ahead of Persona in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Persona’s estimated Share of Search among identity verification platforms worldwide moved from 7.9% to 6.7%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among identity verification platforms worldwide moved from 48.2% to 50.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for identity verification platforms worldwide in August 2026?
2 changes
In August 2026, Sumsub gained estimated Share of Search among identity verification platforms worldwide, from 49% to 50.1%.
Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Persona’s and Sumsub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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