Persona vs Trulioo:Which is more popular by branded search?
In August 2026, Trulioo had more branded searches than Persona among identity verification services worldwide. Trulioo was estimated to have 8.1K branded searches compared to Persona’s 6.6K, and held a 0.35% Share of Search versus Persona’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Persona or Trulioo?
Compare the identity verification services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trulioo, Persona. The figures are in the table below the chart.
View monthly share of search table
| Month | ID.me | Veriff | Onfido | Jumio | Trulioo | Persona |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.3% | 0.64% | 0.79% | 0.53% | 0.35% | 0.35% |
| Nov 2025 | 98.2% | 0.43% | 0.53% | 0.36% | 0.19% | 0.24% |
| Dec 2025 | 97.3% | 0.79% | 0.79% | 0.53% | 0.29% | 0.35% |
| Jan 2026 | 97.3% | 0.64% | 0.79% | 0.53% | 0.35% | 0.35% |
| Feb 2026 | 97.9% | 0.53% | 0.65% | 0.35% | 0.24% | 0.29% |
| Mar 2026 | 97.2% | 0.79% | 0.79% | 0.53% | 0.35% | 0.35% |
| Apr 2026 | 97.5% | 0.64% | 0.64% | 0.53% | 0.35% | 0.29% |
| May 2026 | 97.7% | 0.65% | 0.65% | 0.43% | 0.29% | 0.29% |
| Jun 2026 | 97.3% | 0.79% | 0.64% | 0.53% | 0.35% | 0.35% |
| Jul 2026 | 98.2% | 0.53% | 0.43% | 0.35% | 0.24% | 0.19% |
| Aug 2026 | 97.5% | 0.79% | 0.64% | 0.43% | 0.35% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Persona and Trulioo comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Trulioo took it in April 2026.
- Across the 11 months ending August 2026, Persona’s estimated Share of Search among identity verification services worldwide moved from 0.35% to 0.29%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Trulioo’s estimated Share of Search among identity verification services worldwide held steady at 0.35%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for identity verification services worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Persona’s and Trulioo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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