Know your customer platforms:Which brands are most popular in search?
In August 2026, Onfido was the most searched among know your customer platforms worldwide, with an estimated 14.8K branded searches and 37.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Follow know your customer platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the platforms used to verify customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Onfido, Jumio, Trulioo, Persona. The figures are in the table below the chart.
View monthly share of search table
| Month | Onfido | Jumio | Trulioo | Persona | Alloy |
|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 26.1% | 17.4% | 17.4% | — |
| Nov 2025 | 40.4% | 26.9% | 14.7% | 18% | — |
| Dec 2025 | 40.3% | 26.9% | 14.7% | 18% | — |
| Jan 2026 | 39.1% | 26.1% | 17.4% | 17.4% | — |
| Feb 2026 | 42.4% | 23.1% | 15.5% | 18.9% | — |
| Mar 2026 | 39.1% | 26.1% | 17.4% | 17.4% | — |
| Apr 2026 | 35.6% | 29.1% | 19.4% | 15.9% | — |
| May 2026 | 39% | 26.1% | 17.5% | 17.5% | — |
| Jun 2026 | 34.3% | 28.1% | 18.8% | 18.8% | — |
| Jul 2026 | 35.6% | 29.1% | 19.5% | 15.9% | — |
| Aug 2026 | 37.6% | 25.1% | 20.6% | 16.8% | — |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 14.8K | 0% | +2 points | |
| 2, held 2nd | 25.1% | 9.9K | -18.2% | -4 points | |
| 3, held 3rd | 20.6% | 8.1K | 0% | +1.1 points | |
| 4, held 4th | 16.8% | 6.6K | 0% | +0.9 points | |
| —, not measured this month | — | — | — | — |
1.
Onfido37.6%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +2 points.
2.
Jumio25.1%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4 points.
3.
Trulioo20.6%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
Persona16.8%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
—.
Alloy
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among know your customer platforms worldwide?
4 brands
In August 2026, Onfido was the most searched among know your customer platforms worldwide, with an estimated 14.8K branded searches and 37.6% estimated Share of Search within this set. Jumio is in 2nd place, 12.4 percentage points behind at 25.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Onfido | 39.1% → 37.6% | 42.4%Feb 2026 | 34.3%Jun 2026 | 1st |
| Jumio | 26.1% → 25.1% | 29.1%Jul 2026 | 23.1%Feb 2026 | 2nd |
| Trulioo | 17.4% → 20.6% | 20.6%Aug 2026 | 14.7%Dec 2025 | 4th → 3rd |
| Persona | 17.4% → 16.8% | 18.9%Feb 2026 | 15.9%Jul 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Onfido’s estimated Share of Search among know your customer platforms worldwide decreased from 39.1% to 37.6%.
- Across the 11 months ending August 2026, Jumio’s estimated Share of Search among know your customer platforms worldwide decreased from 26.1% to 25.1%.
- Across the 11 months ending August 2026, Trulioo’s estimated Share of Search among know your customer platforms worldwide increased from 17.4% to 20.6%.
- Across the 11 months ending August 2026, Persona’s estimated Share of Search among know your customer platforms worldwide decreased from 17.4% to 16.8%.
- Across the 11 months ending August 2026, Onfido’s estimated Share of Search among know your customer platforms worldwide peaked at 42.4% in February 2026 and was lowest at 34.3% in June 2026.
- Across the 11 months ending August 2026, Jumio’s estimated Share of Search among know your customer platforms worldwide peaked at 29.1% in July 2026 and was lowest at 23.1% in February 2026.
- Across the 11 months ending August 2026, Trulioo’s estimated Share of Search among know your customer platforms worldwide peaked at 20.6% in August 2026 and was lowest at 14.7% in December 2025.
- Across the 11 months ending August 2026, Persona’s estimated Share of Search among know your customer platforms worldwide peaked at 18.9% in February 2026 and was lowest at 15.9% in July 2026.
- Across the 11 months ending August 2026, Trulioo rose from 4th to 3rd among know your customer platforms worldwide.
- Across the 11 months ending August 2026, Persona fell from 3rd to 4th among know your customer platforms worldwide.
- Across the 11 months ending August 2026, Alloy held steady: its estimated Share of Search among know your customer platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for know your customer platforms worldwide in August 2026?
4 changes
In August 2026, Onfido gained estimated Share of Search among know your customer platforms worldwide, from 35.6% to 37.6%.
In August 2026, Trulioo gained estimated Share of Search among know your customer platforms worldwide, from 19.5% to 20.6%.
In August 2026, Persona gained estimated Share of Search among know your customer platforms worldwide, from 15.9% to 16.8%.
In August 2026, Jumio lost estimated Share of Search among know your customer platforms worldwide, from 29.1% to 25.1%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.