Brandwave

How popular isSumsub?

In September 2026, people searched for Sumsub by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 45.6% of all global know your customer platform searches, placing Sumsub first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about know your customer platforms, Sumsub appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Sumsub is the most searched of 7 competitors and the most recommended in AI answers.

  1. SumsubShare of searches 45.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. VeriffShare of searches 16.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. OnfidoShare of searches 13.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. JumioShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. PersonaShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top know your customer platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sumsub appeared in all five answers. Sumsub is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sumsub1st
  2. Persona2nd
  3. Veriff3rd
  4. Jumio4th
  5. Alloy5th
  6. Onfido6th
  7. Trulioo7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sumsub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veriff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Persona4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jumio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alloy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onfido2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trulioo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about know your customer platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which know your customer platforms compete with Sumsub?

Sumsub against know your customer platforms worldwide, by month

Share of searches by month for Sumsub, Veriff, Onfido, Jumio, Persona, Trulioo. The figures are in the table below the chart.

View monthly share of searches table
MonthSumsubVeriffOnfidoJumioPersonaTruliooAlloy
Oct 202544.7%13.4%16.4%10.9%7.3%7.3%—
Nov 202540.4%14.8%18.1%12.1%8.1%6.6%—
Dec 202539.1%17.5%17.5%11.7%7.8%6.4%—
Jan 202639.8%14.5%17.8%11.9%8%8%—
Feb 202641.3%15.1%18.5%10.1%8.3%6.8%—
Mar 202638.5%17.3%17.3%11.5%7.7%7.7%—
Apr 202641.8%15.3%15.3%12.5%6.8%8.4%—
May 202643.4%15.9%15.9%10.6%7.1%7.1%—
Jun 202644.7%16.4%13.4%10.9%7.3%7.3%—
Jul 202645.3%16.6%13.6%11.1%6%7.4%—
Aug 202646.3%16.9%13.8%9.3%6.2%7.6%—
Sep 202645.6%16.7%13.6%9.1%7.5%7.5%—

  1. 1.Sumsub

    45.6%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Veriff

    16.7%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Onfido

    13.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Jumio

    9.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Persona

    7.5%

    Moved from 6th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  6. 6.Trulioo

    7.5%

    Moved from 5th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. —.Alloy

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Sumsub and its closest rivals

Every comparison with Sumsub

7 comparisons

How has branded search demand for Sumsub changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sumsub worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Sumsub’s share of searches among know your customer platforms worldwide increased from 44.7% to 45.6%.
  • Across the 12 months ending September 2026, Sumsub’s share of searches among know your customer platforms worldwide peaked at 46.3% in August 2026 and was lowest at 38.5% in March 2026.

How did search popularity change for know your customer platforms worldwide in September 2026?

5 changes

  1. In September 2026, Persona overtook Trulioo to rank 5th among know your customer platforms worldwide, with 7.5% of the searches.

  2. In September 2026, Sumsub lost share of searches among know your customer platforms worldwide, from 46.3% to 45.6%.

  3. Estimated monthly branded searches for Onfido worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Jumio worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

  5. Estimated monthly branded searches for Trulioo worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Sumsub’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sumsub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sumsub

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How the Brand Demand Index is measured

Where does Sumsub compete?

Sumsub is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Identity verification services2nd of 82.1%Show ranking
Know your customer platforms1st of 745.6%Shown above
Creator with pink hair and a pink jacket

Is Sumsub your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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