Brandwave

Socure vs Sumsub:Which is more popular?

In September 2026, Sumsub had more branded searches than Socure among identity verification services worldwide. Sumsub had about 49,500 branded searches, while Socure had 14,800. Sumsub made up 2.1% of all identity verification service searches we track, and Socure accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about identity verification services, Sumsub appeared in three of the five answers and Socure in two. Sumsub was mentioned before Socure in every answer that named either.

Among identity verification services worldwide in September 2026

Who do people search for more?

Sumsub, about 3 searches for every 1 for Socure

Sumsub 49.5K searchesSocure 14.8K searches

Who does AI mention more?

Sumsub, mentioned in 3 of 5 answers, Socure in 2

Sumsub in 3 of 5Socure in 2 of 5

Who does AI recommend more?

Sumsub, named ahead of Socure in 3 of 3 answers

Sumsub first in 3Socure never first

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Top identity verification services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sumsub was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Socure was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sumsub was listed before Socure in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Persona1st
  2. Veriff2nd
  3. ID.me3rd
  4. Sumsub4th
  5. Jumio5th
  6. Socure6th
  7. Onfido–
  8. Trulioo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persona5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sumsub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veriff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ID.me2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onfido0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trulioo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity verification services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Socure or Sumsub more popular in search?

This chart shows how often people search Google for Socure and Sumsub by name. Each line represents a brand's share of searches for all eight identity verification services we track, month by month, from English-language searches worldwide.

Socure and Sumsub among identity verification services worldwide, by month

Share of searches by month for Sumsub, Socure. The figures are in the table below the chart.

View monthly share of searches table
MonthID.meSumsubVeriffOnfidoSocureJumioPersonaTrulioo
Oct 202595%2.1%0.63%0.77%0.34%0.51%0.34%0.34%
Nov 202596.9%1.2%0.43%0.53%0.19%0.35%0.23%0.19%
Dec 202595.3%1.7%0.77%0.77%0.34%0.51%0.34%0.28%
Jan 202695.3%1.7%0.63%0.77%0.42%0.51%0.34%0.34%
Feb 202696.3%1.4%0.52%0.64%0.28%0.35%0.28%0.23%
Mar 202695.1%1.7%0.77%0.77%0.42%0.51%0.34%0.34%
Apr 202695.5%1.7%0.63%0.63%0.42%0.52%0.28%0.34%
May 202695.6%1.7%0.63%0.63%0.42%0.42%0.28%0.28%
Jun 202694.8%2.1%0.77%0.63%0.51%0.51%0.34%0.34%
Jul 202696.5%1.4%0.52%0.43%0.35%0.35%0.19%0.23%
Aug 202694.8%2.1%0.77%0.63%0.63%0.42%0.28%0.34%
Sep 202694.8%2.1%0.77%0.63%0.63%0.42%0.34%0.34%

How has the Socure and Sumsub comparison changed over the last 12 months?

3 findings

How did search popularity change for identity verification services worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Socure worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Sumsub worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Socure’s and Sumsub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Socure

1 branded search term

  • socure

Sumsub

1 branded search term

  • sumsub

How the Brand Demand Index is measured

Other head-to-heads among identity verification services

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