Onfido vs Sumsub:Which is more popular?
In September 2026, Sumsub had more branded searches than Onfido among know your customer platforms worldwide. Sumsub had about 49,500 branded searches, while Onfido had 14,800. Sumsub made up 45.6% of all know your customer platform searches we track, and Onfido accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about know your customer platforms, Sumsub appeared in all five answers and Onfido in two. Sumsub was mentioned before Onfido in every answer.
Who do people search for more?
Sumsub, about 3 searches for every 1 for Onfido
Who does AI mention more?
Sumsub, mentioned in every answer we collected
Who does AI recommend more?
Sumsub, named ahead of Onfido in every answer
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Top know your customer platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sumsub appeared in all five answers. Onfido was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sumsub was listed before Onfido in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sumsub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Veriff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Persona4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jumio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Onfido2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trulioo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about know your customer platforms
5 answers
Asked ChatGPT
“Which know your customer platform should I use?”
Asked ChatGPT
“What are the best know your customer platforms?”
Asked ChatGPT
“What's the best know your customer platform for customer verification?”
Searched Google, AI Overview
“know your customer platform”
Searched Google, AI Overview
“kyc software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Onfido or Sumsub more popular in search?
This chart shows how often people search Google for Onfido and Sumsub by name. Each line represents a brand's share of searches for all seven know your customer platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Sumsub, Onfido. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sumsub | Veriff | Onfido | Jumio | Persona | Trulioo |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 13.4% | 16.4% | 10.9% | 7.3% | 7.3% |
| Nov 2025 | 40.4% | 14.8% | 18.1% | 12.1% | 8.1% | 6.6% |
| Dec 2025 | 39.1% | 17.5% | 17.5% | 11.7% | 7.8% | 6.4% |
| Jan 2026 | 39.8% | 14.5% | 17.8% | 11.9% | 8% | 8% |
| Feb 2026 | 41.3% | 15.1% | 18.5% | 10.1% | 8.3% | 6.8% |
| Mar 2026 | 38.5% | 17.3% | 17.3% | 11.5% | 7.7% | 7.7% |
| Apr 2026 | 41.8% | 15.3% | 15.3% | 12.5% | 6.8% | 8.4% |
| May 2026 | 43.4% | 15.9% | 15.9% | 10.6% | 7.1% | 7.1% |
| Jun 2026 | 44.7% | 16.4% | 13.4% | 10.9% | 7.3% | 7.3% |
| Jul 2026 | 45.3% | 16.6% | 13.6% | 11.1% | 6% | 7.4% |
| Aug 2026 | 46.3% | 16.9% | 13.8% | 9.3% | 6.2% | 7.6% |
| Sep 2026 | 45.6% | 16.7% | 13.6% | 9.1% | 7.5% | 7.5% |
How has the Onfido and Sumsub comparison changed over the last 12 months?
3 findings
- Sumsub was ahead of Onfido in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Onfido’s share of searches among know your customer platforms worldwide moved from 16.4% to 13.6%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, Sumsub’s share of searches among know your customer platforms worldwide moved from 44.7% to 45.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for know your customer platforms worldwide in September 2026?
2 changes
In September 2026, Sumsub lost share of searches among know your customer platforms worldwide, from 46.3% to 45.6%.
Estimated monthly branded searches for Onfido worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Onfido’s and Sumsub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among know your customer platforms
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