Brandwave

Jumio vs Veriff:Which is more popular?

In September 2026, Veriff had more branded searches than Jumio among know your customer platforms worldwide. Veriff had about 18,100 branded searches, while Jumio had 9,900. Veriff made up 16.7% of all know your customer platform searches we track, and Jumio accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about know your customer platforms, Veriff appeared in four of the five answers and Jumio in three. Veriff was mentioned before Jumio in three out of four answers that named either.

Among know your customer platforms worldwide in September 2026

Who do people search for more?

Veriff, about 83% more searches than Jumio

Veriff 18.1K searchesJumio 9.9K searches

Who does AI mention more?

Veriff, mentioned in 4 of 5 answers, Jumio in 3

Veriff in 4 of 5Jumio in 3 of 5

Who does AI recommend more?

Veriff, named ahead of Jumio in 3 of 4 answers

Veriff first in 3Jumio first in 1

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Top know your customer platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Veriff was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jumio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Veriff was listed before Jumio in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sumsub1st
  2. Persona2nd
  3. Veriff3rd
  4. Jumio4th
  5. Onfido5th
  6. Trulioo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sumsub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veriff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Persona4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jumio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Onfido2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trulioo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about know your customer platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jumio or Veriff more popular in search?

This chart shows how often people search Google for Jumio and Veriff by name. Each line represents a brand's share of searches for all seven know your customer platforms we track, month by month, from English-language searches worldwide.

Jumio and Veriff among know your customer platforms worldwide, by month

Share of searches by month for Veriff, Jumio. The figures are in the table below the chart.

View monthly share of searches table
MonthSumsubVeriffOnfidoJumioPersonaTrulioo
Oct 202544.7%13.4%16.4%10.9%7.3%7.3%
Nov 202540.4%14.8%18.1%12.1%8.1%6.6%
Dec 202539.1%17.5%17.5%11.7%7.8%6.4%
Jan 202639.8%14.5%17.8%11.9%8%8%
Feb 202641.3%15.1%18.5%10.1%8.3%6.8%
Mar 202638.5%17.3%17.3%11.5%7.7%7.7%
Apr 202641.8%15.3%15.3%12.5%6.8%8.4%
May 202643.4%15.9%15.9%10.6%7.1%7.1%
Jun 202644.7%16.4%13.4%10.9%7.3%7.3%
Jul 202645.3%16.6%13.6%11.1%6%7.4%
Aug 202646.3%16.9%13.8%9.3%6.2%7.6%
Sep 202645.6%16.7%13.6%9.1%7.5%7.5%

How has the Jumio and Veriff comparison changed over the last 12 months?

3 findings
  • Veriff was ahead of Jumio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jumio’s share of searches among know your customer platforms worldwide moved from 10.9% to 9.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Veriff’s share of searches among know your customer platforms worldwide moved from 13.4% to 16.7%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for know your customer platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Jumio worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jumio’s and Veriff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jumio

1 branded search term

  • jumio

Veriff

1 branded search term

  • veriff

How the Brand Demand Index is measured

Other head-to-heads among know your customer platforms

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