How popular isOnfido in search?
In August 2026, there were an estimated 14.8K branded searches for Onfido worldwide which is down 33.3% over the last 11 months. Onfido holds 37.6% estimated Share of Search among know your customer platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which know your customer platforms compete with Onfido?
Share of Search by month for Onfido, Jumio, Trulioo, Persona. The figures are in the table below the chart.
View monthly share of search table
| Month | Onfido | Jumio | Trulioo | Persona | Alloy |
|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 26.1% | 17.4% | 17.4% | — |
| Nov 2025 | 40.4% | 26.9% | 14.7% | 18% | — |
| Dec 2025 | 40.3% | 26.9% | 14.7% | 18% | — |
| Jan 2026 | 39.1% | 26.1% | 17.4% | 17.4% | — |
| Feb 2026 | 42.4% | 23.1% | 15.5% | 18.9% | — |
| Mar 2026 | 39.1% | 26.1% | 17.4% | 17.4% | — |
| Apr 2026 | 35.6% | 29.1% | 19.4% | 15.9% | — |
| May 2026 | 39% | 26.1% | 17.5% | 17.5% | — |
| Jun 2026 | 34.3% | 28.1% | 18.8% | 18.8% | — |
| Jul 2026 | 35.6% | 29.1% | 19.5% | 15.9% | — |
| Aug 2026 | 37.6% | 25.1% | 20.6% | 16.8% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 14.8K | 0% | +2 points | |
| 2, held 2nd | 25.1% | 9.9K | -18.2% | -4 points | |
| 3, held 3rd | 20.6% | 8.1K | 0% | +1.1 points | |
| 4, held 4th | 16.8% | 6.6K | 0% | +0.9 points | |
| —, not measured this month | — | — | — | — |
1.
Onfido37.6%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +2 points.
2.
Jumio25.1%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4 points.
3.
Trulioo20.6%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
Persona16.8%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
—.
Alloy
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Onfido and its closest rivals
How has branded search demand for Onfido changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Onfido worldwide fell from 22.2K to 14.8K.
- Across the 11 months ending August 2026, Onfido’s estimated Share of Search among know your customer platforms worldwide decreased from 39.1% to 37.6%.
- Across the 11 months ending August 2026, Onfido’s estimated Share of Search among know your customer platforms worldwide peaked at 42.4% in February 2026 and was lowest at 34.3% in June 2026.
How did search popularity change for know your customer platforms worldwide in August 2026?
4 changes
In August 2026, Onfido gained estimated Share of Search among know your customer platforms worldwide, from 35.6% to 37.6%.
In August 2026, Trulioo gained estimated Share of Search among know your customer platforms worldwide, from 19.5% to 20.6%.
In August 2026, Persona gained estimated Share of Search among know your customer platforms worldwide, from 15.9% to 16.8%.
In August 2026, Jumio lost estimated Share of Search among know your customer platforms worldwide, from 29.1% to 25.1%.
Where does Onfido compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Identity verification services | 3rd of 6 | 0.64% | Show ranking |
| Identity verification platforms | 3rd of 5 | 15% | Show ranking |
| Know your customer platforms | 1st of 5 | 37.6% | Shown above |
How is Onfido measured?
Brandwave collects information about searches that people make online using Onfido’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- onfido
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Is Onfido your brand?
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