Brandwave

Onfido vs Socure:Which is more popular?

In September 2026, Onfido and Socure were level in searches among identity verification services worldwide, with an estimated 14.8K branded searches each, at 0.63% of the total each. When we asked ChatGPT and Google AI Overviews about identity verification services, Socure appeared in two of the five answers and Onfido in none.

Among identity verification services worldwide in September 2026

Who do people search for more?

Onfido and Socure are searched for about as often as each other.

Onfido 14.8K searchesSocure 14.8K searches

Who does AI mention more?

Socure, mentioned in 2 of 5 answers, Onfido in 0

Socure in 2 of 5Onfido in 0 of 5

Who does AI recommend more?

Socure, the only one of the two named

Socure first in 2Onfido never named

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Top identity verification services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Socure was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Onfido did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Persona1st
  2. Veriff2nd
  3. ID.me3rd
  4. Sumsub4th
  5. Jumio5th
  6. Socure6th
  7. Onfido–
  8. Trulioo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persona5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sumsub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veriff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ID.me2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Socure2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onfido0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trulioo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity verification services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Onfido or Socure more popular in search?

This chart shows how often people search Google for Onfido and Socure by name. Each line represents a brand's share of searches for all eight identity verification services we track, month by month, from English-language searches worldwide.

Onfido and Socure among identity verification services worldwide, by month

Share of searches by month for Onfido, Socure. The figures are in the table below the chart.

View monthly share of searches table
MonthID.meSumsubVeriffOnfidoSocureJumioPersonaTrulioo
Oct 202595%2.1%0.63%0.77%0.34%0.51%0.34%0.34%
Nov 202596.9%1.2%0.43%0.53%0.19%0.35%0.23%0.19%
Dec 202595.3%1.7%0.77%0.77%0.34%0.51%0.34%0.28%
Jan 202695.3%1.7%0.63%0.77%0.42%0.51%0.34%0.34%
Feb 202696.3%1.4%0.52%0.64%0.28%0.35%0.28%0.23%
Mar 202695.1%1.7%0.77%0.77%0.42%0.51%0.34%0.34%
Apr 202695.5%1.7%0.63%0.63%0.42%0.52%0.28%0.34%
May 202695.6%1.7%0.63%0.63%0.42%0.42%0.28%0.28%
Jun 202694.8%2.1%0.77%0.63%0.51%0.51%0.34%0.34%
Jul 202696.5%1.4%0.52%0.43%0.35%0.35%0.19%0.23%
Aug 202694.8%2.1%0.77%0.63%0.63%0.42%0.28%0.34%
Sep 202694.8%2.1%0.77%0.63%0.63%0.42%0.34%0.34%

How has the Onfido and Socure comparison changed over the last 12 months?

3 findings
  • Onfido was ahead of Socure in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Onfido’s share of searches among identity verification services worldwide moved from 0.77% to 0.63%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, Socure’s share of searches among identity verification services worldwide moved from 0.34% to 0.63%, and its estimated monthly branded searches moved from 9.9K to 14.8K.

How did search popularity change for identity verification services worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Socure worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Onfido worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Onfido’s and Socure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Onfido

1 branded search term

  • onfido

Socure

1 branded search term

  • socure

How the Brand Demand Index is measured

Other head-to-heads among identity verification services

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