Persona vs Veriff:Which is more popular?
In September 2026, Veriff had more branded searches than Persona among know your customer platforms worldwide. Veriff had about 18,100 branded searches, while Persona had 8,100. Veriff made up 16.7% of all know your customer platform searches we track, and Persona accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about know your customer platforms, Persona and Veriff each appeared in four of the five answers. Persona was mentioned before Veriff in four out of five answers.
Who do people search for more?
Veriff, about 2 searches for every 1 for Persona
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Persona, named ahead of Veriff in 4 of 5 answers
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Top know your customer platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Persona and Veriff were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Persona was listed before Veriff in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sumsub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Veriff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Persona4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jumio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Onfido2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trulioo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about know your customer platforms
5 answers
Asked ChatGPT
“Which know your customer platform should I use?”
Asked ChatGPT
“What are the best know your customer platforms?”
Asked ChatGPT
“What's the best know your customer platform for customer verification?”
Searched Google, AI Overview
“know your customer platform”
Searched Google, AI Overview
“kyc software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Persona or Veriff more popular in search?
This chart shows how often people search Google for Persona and Veriff by name. Each line represents a brand's share of searches for all seven know your customer platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Veriff, Persona. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sumsub | Veriff | Onfido | Jumio | Persona | Trulioo |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 13.4% | 16.4% | 10.9% | 7.3% | 7.3% |
| Nov 2025 | 40.4% | 14.8% | 18.1% | 12.1% | 8.1% | 6.6% |
| Dec 2025 | 39.1% | 17.5% | 17.5% | 11.7% | 7.8% | 6.4% |
| Jan 2026 | 39.8% | 14.5% | 17.8% | 11.9% | 8% | 8% |
| Feb 2026 | 41.3% | 15.1% | 18.5% | 10.1% | 8.3% | 6.8% |
| Mar 2026 | 38.5% | 17.3% | 17.3% | 11.5% | 7.7% | 7.7% |
| Apr 2026 | 41.8% | 15.3% | 15.3% | 12.5% | 6.8% | 8.4% |
| May 2026 | 43.4% | 15.9% | 15.9% | 10.6% | 7.1% | 7.1% |
| Jun 2026 | 44.7% | 16.4% | 13.4% | 10.9% | 7.3% | 7.3% |
| Jul 2026 | 45.3% | 16.6% | 13.6% | 11.1% | 6% | 7.4% |
| Aug 2026 | 46.3% | 16.9% | 13.8% | 9.3% | 6.2% | 7.6% |
| Sep 2026 | 45.6% | 16.7% | 13.6% | 9.1% | 7.5% | 7.5% |
How has the Persona and Veriff comparison changed over the last 12 months?
3 findings
- Veriff was ahead of Persona in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Persona’s share of searches among know your customer platforms worldwide moved from 7.3% to 7.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Veriff’s share of searches among know your customer platforms worldwide moved from 13.4% to 16.7%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for know your customer platforms worldwide in September 2026?
1 change
In September 2026, Persona overtook Trulioo to rank 5th among know your customer platforms worldwide, with 7.5% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Persona’s and Veriff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among know your customer platforms
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