How popular isPersona in search?
In August 2026, there were an estimated 6.6K branded searches for Persona worldwide which is down 33.3% over the last 11 months. Persona holds 16.8% estimated Share of Search among know your customer platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which know your customer platforms compete with Persona?
Share of Search by month for Onfido, Jumio, Trulioo, Persona. The figures are in the table below the chart.
View monthly share of search table
| Month | Onfido | Jumio | Trulioo | Persona | Alloy |
|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 26.1% | 17.4% | 17.4% | — |
| Nov 2025 | 40.4% | 26.9% | 14.7% | 18% | — |
| Dec 2025 | 40.3% | 26.9% | 14.7% | 18% | — |
| Jan 2026 | 39.1% | 26.1% | 17.4% | 17.4% | — |
| Feb 2026 | 42.4% | 23.1% | 15.5% | 18.9% | — |
| Mar 2026 | 39.1% | 26.1% | 17.4% | 17.4% | — |
| Apr 2026 | 35.6% | 29.1% | 19.4% | 15.9% | — |
| May 2026 | 39% | 26.1% | 17.5% | 17.5% | — |
| Jun 2026 | 34.3% | 28.1% | 18.8% | 18.8% | — |
| Jul 2026 | 35.6% | 29.1% | 19.5% | 15.9% | — |
| Aug 2026 | 37.6% | 25.1% | 20.6% | 16.8% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 14.8K | 0% | +2 points | |
| 2, held 2nd | 25.1% | 9.9K | -18.2% | -4 points | |
| 3, held 3rd | 20.6% | 8.1K | 0% | +1.1 points | |
| 4, held 4th | 16.8% | 6.6K | 0% | +0.9 points | |
| —, not measured this month | — | — | — | — |
1.
Onfido37.6%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +2 points.
2.
Jumio25.1%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4 points.
3.
Trulioo20.6%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
Persona16.8%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
—.
Alloy
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Persona and its closest rivals
How has branded search demand for Persona changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Persona worldwide fell from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Persona’s estimated Share of Search among know your customer platforms worldwide decreased from 17.4% to 16.8%.
- Across the 11 months ending August 2026, Persona’s estimated Share of Search among know your customer platforms worldwide peaked at 18.9% in February 2026 and was lowest at 15.9% in July 2026.
- Across the 11 months ending August 2026, Persona fell from 3rd to 4th among know your customer platforms worldwide.
How did search popularity change for know your customer platforms worldwide in August 2026?
4 changes
In August 2026, Onfido gained estimated Share of Search among know your customer platforms worldwide, from 35.6% to 37.6%.
In August 2026, Trulioo gained estimated Share of Search among know your customer platforms worldwide, from 19.5% to 20.6%.
In August 2026, Persona gained estimated Share of Search among know your customer platforms worldwide, from 15.9% to 16.8%.
In August 2026, Jumio lost estimated Share of Search among know your customer platforms worldwide, from 29.1% to 25.1%.
Where does Persona compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Identity verification services | 6th of 6 | 0.29% | Show ranking |
| Identity verification platforms | 5th of 5 | 6.7% | Show ranking |
| Know your customer platforms | 4th of 5 | 16.8% | Shown above |
How is Persona measured?
Brandwave collects information about searches that people make online using Persona’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- persona identity
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Is Persona your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.