ID.me vs Sumsub:Which is searched more?
In September 2026, ID.me had more branded searches than Sumsub among identity verification services worldwide. ID.me had about 2.2 million branded searches, while Sumsub had 49,500. ID.me made up 94.8% of all identity verification service searches we track, and Sumsub accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is ID.me or Sumsub more popular in search?
Compare the identity verification services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for ID.me, Sumsub. The figures are in the table below the chart.
View monthly share of searches table
| Month | ID.me | Sumsub | Veriff | Onfido | Socure | Jumio | Persona | Trulioo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 95% | 2.1% | 0.63% | 0.77% | 0.34% | 0.51% | 0.34% | 0.34% |
| Nov 2025 | 96.9% | 1.2% | 0.43% | 0.53% | 0.19% | 0.35% | 0.23% | 0.19% |
| Dec 2025 | 95.3% | 1.7% | 0.77% | 0.77% | 0.34% | 0.51% | 0.34% | 0.28% |
| Jan 2026 | 95.3% | 1.7% | 0.63% | 0.77% | 0.42% | 0.51% | 0.34% | 0.34% |
| Feb 2026 | 96.3% | 1.4% | 0.52% | 0.64% | 0.28% | 0.35% | 0.28% | 0.23% |
| Mar 2026 | 95.1% | 1.7% | 0.77% | 0.77% | 0.42% | 0.51% | 0.34% | 0.34% |
| Apr 2026 | 95.5% | 1.7% | 0.63% | 0.63% | 0.42% | 0.52% | 0.28% | 0.34% |
| May 2026 | 95.6% | 1.7% | 0.63% | 0.63% | 0.42% | 0.42% | 0.28% | 0.28% |
| Jun 2026 | 94.8% | 2.1% | 0.77% | 0.63% | 0.51% | 0.51% | 0.34% | 0.34% |
| Jul 2026 | 96.5% | 1.4% | 0.52% | 0.43% | 0.35% | 0.35% | 0.19% | 0.23% |
| Aug 2026 | 94.8% | 2.1% | 0.77% | 0.63% | 0.63% | 0.42% | 0.28% | 0.34% |
| Sep 2026 | 94.8% | 2.1% | 0.77% | 0.63% | 0.63% | 0.42% | 0.34% | 0.34% |
How has the ID.me and Sumsub comparison changed over the last 12 months?
3 findings
- ID.me was ahead of Sumsub in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ID.me’s share of searches among identity verification services worldwide moved from 95% to 94.8%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Sumsub’s share of searches among identity verification services worldwide held steady at 2.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for identity verification services worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ID.me’s and Sumsub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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