Sumsub vs Trulioo:Which is searched more?
In September 2026, Sumsub had more branded searches than Trulioo among identity verification services worldwide. Sumsub had about 49,500 branded searches, while Trulioo had 8,100. Sumsub made up 2.1% of all identity verification service searches we track, and Trulioo accounted for 0.34%. These are worldwide searches for English-language branded terms.
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Is Sumsub or Trulioo more popular in search?
Compare the identity verification services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sumsub, Trulioo. The figures are in the table below the chart.
View monthly share of searches table
| Month | ID.me | Sumsub | Veriff | Onfido | Socure | Jumio | Persona | Trulioo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 95% | 2.1% | 0.63% | 0.77% | 0.34% | 0.51% | 0.34% | 0.34% |
| Nov 2025 | 96.9% | 1.2% | 0.43% | 0.53% | 0.19% | 0.35% | 0.23% | 0.19% |
| Dec 2025 | 95.3% | 1.7% | 0.77% | 0.77% | 0.34% | 0.51% | 0.34% | 0.28% |
| Jan 2026 | 95.3% | 1.7% | 0.63% | 0.77% | 0.42% | 0.51% | 0.34% | 0.34% |
| Feb 2026 | 96.3% | 1.4% | 0.52% | 0.64% | 0.28% | 0.35% | 0.28% | 0.23% |
| Mar 2026 | 95.1% | 1.7% | 0.77% | 0.77% | 0.42% | 0.51% | 0.34% | 0.34% |
| Apr 2026 | 95.5% | 1.7% | 0.63% | 0.63% | 0.42% | 0.52% | 0.28% | 0.34% |
| May 2026 | 95.6% | 1.7% | 0.63% | 0.63% | 0.42% | 0.42% | 0.28% | 0.28% |
| Jun 2026 | 94.8% | 2.1% | 0.77% | 0.63% | 0.51% | 0.51% | 0.34% | 0.34% |
| Jul 2026 | 96.5% | 1.4% | 0.52% | 0.43% | 0.35% | 0.35% | 0.19% | 0.23% |
| Aug 2026 | 94.8% | 2.1% | 0.77% | 0.63% | 0.63% | 0.42% | 0.28% | 0.34% |
| Sep 2026 | 94.8% | 2.1% | 0.77% | 0.63% | 0.63% | 0.42% | 0.34% | 0.34% |
How has the Sumsub and Trulioo comparison changed over the last 12 months?
3 findings
- Sumsub was ahead of Trulioo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sumsub’s share of searches among identity verification services worldwide held steady at 2.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Trulioo’s share of searches among identity verification services worldwide held steady at 0.34%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for identity verification services worldwide in September 2026?
2 changes
In September 2026, Trulioo fell from 7th to 8th among identity verification services worldwide.
Estimated monthly branded searches for Sumsub worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sumsub’s and Trulioo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among identity verification services
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