Brandwave

Identity governance platforms:Which brands are most popular in search?

In August 2026, Okta was the most searched among identity governance platforms worldwide, with an estimated 683K branded searches and 87.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Okta87.4%
  2. SailPoint7.7%
  3. Saviynt3.5%
  4. One Identity1.3%
  5. Omada0.09%

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Share of SearchLeaderboard

Compare the platforms that control who has access. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among identity governance platforms worldwide, by month

Share of Search by month for Okta, SailPoint, Saviynt. The figures are in the table below the chart.

View monthly share of search table
MonthOktaSailPointSaviyntOne IdentityOmada
Oct 202587.5%7.7%3.5%1.3%0.08%
Nov 202589.5%6.5%2.9%1.1%0.06%
Dec 202588.9%6.5%3.5%1.1%0.05%
Jan 202687.5%7.7%3.5%1.3%0.08%
Feb 202687.5%7.7%3.5%1.3%0.08%
Mar 202689.6%6.4%2.9%1.1%0.08%
Apr 202687.5%7.7%3.5%1.3%0.09%
May 202687.5%7.7%3.5%1.3%0.08%
Jun 202687.5%7.7%3.5%1.3%0.08%
Jul 202687.4%7.7%3.5%1.3%0.08%
Aug 202687.4%7.7%3.5%1.3%0.09%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Okta

    87.4%

    Held 1st. 683K estimated branded searches, -<0.01% vs prior month. Share 0 points.

  2. 2.SailPoint

    7.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Saviynt

    3.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.One Identity

    1.3%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Omada

    0.09%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among identity governance platforms worldwide?

In August 2026, Okta was the most searched among identity governance platforms worldwide, with an estimated 683K branded searches and 87.4% estimated Share of Search within this set. SailPoint is in 2nd place, 79.7 percentage points behind at 7.7% Share of Search.

Global identity governance platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Okta87.5% → 87.4%89.6%Mar 202687.4%Aug 20261st
SailPoint7.7%7.7%Jul 20266.4%Mar 20262nd
Saviynt3.5%3.5%Dec 20252.9%Mar 20263rd
One Identity1.3%1.3%Jul 20261.1%Mar 20264th
Omada0.08% → 0.09%0.09%Aug 20260.05%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity governance platforms worldwide peaked at 89.6% in March 2026 and was lowest at 87.4% in August 2026.
  • Across the 11 months ending August 2026, SailPoint’s estimated Share of Search among identity governance platforms worldwide peaked at 7.7% in July 2026 and was lowest at 6.4% in March 2026.
  • Across the 11 months ending August 2026, Okta, SailPoint, Saviynt, One Identity and Omada held steady: their estimated Share of Search among identity governance platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for identity governance platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Omada worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

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