Brandwave

Amazon Cognito vs Better Auth:Which is more popular?

In September 2026, Better Auth had more branded searches than Amazon Cognito among authentication platforms worldwide. Better Auth had about 40,500 branded searches, while Amazon Cognito had 24,700. Better Auth made up 1.2% of all authentication platform searches we track, and Amazon Cognito accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about authentication platforms, Amazon Cognito and Better Auth each appeared in two of the five answers. Amazon Cognito was mentioned before Better Auth in two out of three answers.

Among authentication platforms worldwide in September 2026

Who do people search for more?

Better Auth, about 64% more searches than Amazon Cognito

Better Auth 40.5K searchesAmazon Cognito 24.7K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Amazon Cognito in 2 of 5Better Auth in 2 of 5

Who does AI recommend more?

Amazon Cognito, named ahead of Better Auth in 2 of 3 answers

Amazon Cognito first in 2Better Auth first in 1

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Top authentication platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Cognito and Better Auth were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Cognito was listed before Better Auth in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clerk1st
  2. Auth02nd
  3. Supabase3rd
  4. Firebase Authentication4th
  5. WorkOS5th
  6. Amazon Cognito5th
  7. Better Auth7th
  8. Stytch8th
  9. Okta–
  10. Keycloak–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Auth04 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clerk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Better Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Cognito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firebase Authentication2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorkOS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stytch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keycloak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about authentication platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Amazon Cognito or Better Auth more popular in search?

This chart shows how often people search Google for Amazon Cognito and Better Auth by name. Each line represents a brand's share of searches for all 11 authentication platforms we track, month by month, from English-language searches worldwide.

Amazon Cognito and Better Auth among authentication platforms worldwide, by month

Share of searches by month for Better Auth, Amazon Cognito. The figures are in the table below the chart.

View monthly share of searches table
MonthSupabaseOktaKeycloakAuth0WorkOSBetter AuthStytchAmazon CognitoFirebase AuthenticationClerkFrontegg
Oct 202542.5%34.7%8.5%4.7%1.4%3.1%1.4%1.7%1.2%0.63%0.15%
Nov 202548%32.3%6.5%4.4%1.3%2.9%1.3%1.5%1.1%0.58%0.14%
Dec 202548.8%32.8%6.6%3.6%1.3%3%1.1%1.2%0.9%0.59%0.12%
Jan 202652.9%29.2%5.9%3.9%1.5%2.6%1.2%1.3%0.8%0.64%0.1%
Feb 202653.3%29.4%5.9%4%1.5%2.2%1.2%1.1%0.66%0.65%0.11%
Mar 202659%26.5%5.3%2.9%1.3%1.9%0.88%0.98%0.48%0.58%0.08%
Apr 202663%23.2%4.6%3.1%1.4%1.7%0.94%0.85%0.63%0.51%0.08%
May 202663.5%23.4%4.7%2.6%1.4%1.7%0.78%0.86%0.52%0.51%0.07%
Jun 202663.6%23.4%4.7%2.6%1.4%1.4%0.95%0.86%0.52%0.52%0.07%
Jul 202663.6%23.4%4.7%2.6%1.4%1.7%0.95%0.74%0.43%0.42%0.08%
Aug 202663.8%23.5%4.7%2.6%1.4%1.4%0.95%0.75%0.35%0.42%0.07%
Sep 202668.2%20.5%4.1%2.3%1.5%1.2%0.83%0.75%0.3%0.3%0.05%

How has the Amazon Cognito and Better Auth comparison changed over the last 12 months?

3 findings

How did search popularity change for authentication platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Better Auth worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Amazon Cognito worldwide fell 23.1% over 12 measured months, from 32.1K to 24.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon Cognito’s and Better Auth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Cognito

2 branded search terms

  • amazon cognito
  • aws cognito

Better Auth

1 branded search term

  • better auth

How the Brand Demand Index is measured

Other head-to-heads among authentication platforms

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