How popular isAmazon Rekognition?
In September 2026, people searched for Amazon Rekognition by name about 5,400 times worldwide, a 45.5% decrease from the previous year. These searches made up 1.8% of all global computer vision platform searches, placing Amazon Rekognition fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about computer vision platforms, Amazon Rekognition appeared in three of the five answers and was the fourth most recommended of the six.
Amazon Rekognition is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.
RoboflowShare of searches 46%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OpenCVShare of searches 37.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
UltralyticsShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
EncordShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Amazon RekognitionShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top computer vision platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Rekognition was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Rekognition is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Roboflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OpenCV3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ultralytics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazon Rekognition3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Encord0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clarifai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about computer vision platforms
5 answers
Asked ChatGPT
“Which computer vision platform should I use?”
Asked ChatGPT
“What are the best computer vision platforms?”
Asked ChatGPT
“What's the best computer vision platform for image recognition models?”
Searched Google, AI Overview
“computer vision platforms”
Searched Google, AI Overview
“computer vision software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which computer vision platforms compete with Amazon Rekognition?
Share of searches by month for Roboflow, OpenCV, Ultralytics, Encord, Amazon Rekognition. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roboflow | OpenCV | Ultralytics | Encord | Amazon Rekognition | Clarifai |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.4% | 9.2% | 2.7% | 2.7% | 2.2% |
| Nov 2025 | 46.1% | 37.7% | 9.3% | 2.3% | 2.8% | 1.8% |
| Dec 2025 | 51% | 34% | 8.4% | 2% | 2.5% | 2% |
| Jan 2026 | 49.9% | 33.2% | 10% | 2.4% | 2.4% | 2% |
| Feb 2026 | 50.5% | 33.7% | 8.3% | 3% | 2.5% | 2% |
| Mar 2026 | 45.7% | 37.4% | 9.2% | 3.3% | 2.2% | 2.2% |
| Apr 2026 | 55.6% | 30.5% | 7.5% | 2.7% | 1.8% | 1.8% |
| May 2026 | 50.7% | 33.8% | 8.3% | 3% | 2% | 2% |
| Jun 2026 | 50.7% | 33.8% | 8.3% | 3.7% | 2% | 1.4% |
| Jul 2026 | 46.8% | 38.2% | 7.7% | 4.2% | 1.9% | 1.2% |
| Aug 2026 | 50.4% | 33.8% | 8.3% | 4.5% | 2% | 1.1% |
| Sep 2026 | 46% | 37.5% | 7.6% | 6.2% | 1.8% | 0.99% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 135K | 0% | -4.4 points | |
| 2, held 2nd | 37.5% | 110K | +21.5% | +3.7 points | |
| 3, held 3rd | 7.6% | 22.2K | 0% | -0.7 points | |
| 4, held 4th | 6.2% | 18.1K | +49.6% | +1.7 points | |
| 5, held 5th | 1.8% | 5.4K | 0% | -0.2 points | |
| 6, held 6th | 0.99% | 2.9K | 0% | -0.1 points |
1.
Roboflow46%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -4.4 points.
2.
OpenCV37.5%
Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +3.7 points.
7.6%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Encord6.2%
Held 4th. 18.1K estimated branded searches, +49.6% vs prior month. Share +1.7 points.
1.8%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.Clarifai
0.99%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Amazon Rekognition and its closest rivals
Every comparison with Amazon Rekognition
5 comparisons
How has branded search demand for Amazon Rekognition changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Rekognition worldwide fell from 9.9K to 5.4K.
- Across the 12 months ending September 2026, Amazon Rekognition’s share of searches among computer vision platforms worldwide decreased from 2.7% to 1.8%.
- Across the 12 months ending September 2026, Amazon Rekognition fell from 4th to 5th among computer vision platforms worldwide.
How did search popularity change for computer vision platforms worldwide in September 2026?
6 changes
In September 2026, OpenCV gained share of searches among computer vision platforms worldwide, from 33.8% to 37.5%.
In September 2026, Encord gained share of searches among computer vision platforms worldwide, from 4.5% to 6.2%.
In September 2026, Roboflow lost share of searches among computer vision platforms worldwide, from 50.4% to 46%.
In September 2026, Ultralytics lost share of searches among computer vision platforms worldwide, from 8.3% to 7.6%.
Estimated monthly branded searches for Clarifai worldwide fell 64.2% over 12 measured months, from 8.1K to 2.9K in September 2026.
Estimated monthly branded searches for Amazon Rekognition worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
How are Amazon Rekognition’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Amazon Rekognition’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amazon rekognition
Who owns Amazon Rekognition?
Amazon Rekognition is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide.
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Is Amazon Rekognition your brand?
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