Amazon Rekognition vs Roboflow:Which is more popular?
In September 2026, Roboflow had more branded searches than Amazon Rekognition among computer vision platforms worldwide. Roboflow had about 135,000 branded searches, while Amazon Rekognition had 5,400. Roboflow made up 46% of all computer vision platform searches we track, and Amazon Rekognition accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about computer vision platforms, Roboflow appeared in all five answers and Amazon Rekognition in three. Roboflow was mentioned before Amazon Rekognition in every answer.
Who do people search for more?
Roboflow, about 25 searches for every 1 for Amazon Rekognition
Who does AI mention more?
Roboflow, mentioned in every answer we collected
Who does AI recommend more?
Roboflow, named ahead of Amazon Rekognition in every answer
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Top computer vision platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Roboflow appeared in all five answers. Amazon Rekognition was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Roboflow was listed before Amazon Rekognition in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Roboflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OpenCV3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ultralytics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Rekognition3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Encord0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clarifai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about computer vision platforms
5 answers
Asked ChatGPT
“Which computer vision platform should I use?”
Asked ChatGPT
“What are the best computer vision platforms?”
Asked ChatGPT
“What's the best computer vision platform for image recognition models?”
Searched Google, AI Overview
“computer vision platforms”
Searched Google, AI Overview
“computer vision software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon Rekognition or Roboflow more popular in search?
This chart shows how often people search Google for Amazon Rekognition and Roboflow by name. Each line represents a brand's share of searches for all six computer vision platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Roboflow, Amazon Rekognition. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roboflow | OpenCV | Ultralytics | Encord | Amazon Rekognition | Clarifai |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.4% | 9.2% | 2.7% | 2.7% | 2.2% |
| Nov 2025 | 46.1% | 37.7% | 9.3% | 2.3% | 2.8% | 1.8% |
| Dec 2025 | 51% | 34% | 8.4% | 2% | 2.5% | 2% |
| Jan 2026 | 49.9% | 33.2% | 10% | 2.4% | 2.4% | 2% |
| Feb 2026 | 50.5% | 33.7% | 8.3% | 3% | 2.5% | 2% |
| Mar 2026 | 45.7% | 37.4% | 9.2% | 3.3% | 2.2% | 2.2% |
| Apr 2026 | 55.6% | 30.5% | 7.5% | 2.7% | 1.8% | 1.8% |
| May 2026 | 50.7% | 33.8% | 8.3% | 3% | 2% | 2% |
| Jun 2026 | 50.7% | 33.8% | 8.3% | 3.7% | 2% | 1.4% |
| Jul 2026 | 46.8% | 38.2% | 7.7% | 4.2% | 1.9% | 1.2% |
| Aug 2026 | 50.4% | 33.8% | 8.3% | 4.5% | 2% | 1.1% |
| Sep 2026 | 46% | 37.5% | 7.6% | 6.2% | 1.8% | 0.99% |
How has the Amazon Rekognition and Roboflow comparison changed over the last 12 months?
3 findings
- Roboflow was ahead of Amazon Rekognition in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Rekognition’s share of searches among computer vision platforms worldwide moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 12 months ending September 2026, Roboflow’s share of searches among computer vision platforms worldwide moved from 45.7% to 46%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for computer vision platforms worldwide in September 2026?
2 changes
In September 2026, Roboflow lost share of searches among computer vision platforms worldwide, from 50.4% to 46%.
Estimated monthly branded searches for Amazon Rekognition worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazon Rekognition’s and Roboflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Rekognition
1 branded search term
- amazon rekognition
Roboflow
1 branded search term
- roboflow
Other head-to-heads among computer vision platforms
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