Brandwave

Amazon Rekognition vs Encord:Which is more popular?

In September 2026, Encord had more branded searches than Amazon Rekognition among computer vision platforms worldwide. Encord had about 18,100 branded searches, while Amazon Rekognition had 5,400. Encord made up 6.2% of all computer vision platform searches we track, and Amazon Rekognition accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about computer vision platforms, Amazon Rekognition appeared in three of the five answers and Encord in none.

Among computer vision platforms worldwide in September 2026

Who do people search for more?

Encord, about 3 searches for every 1 for Amazon Rekognition

Encord 18.1K searchesAmazon Rekognition 5.4K searches

Who does AI mention more?

Amazon Rekognition, mentioned in 3 of 5 answers, Encord in 0

Amazon Rekognition in 3 of 5Encord in 0 of 5

Who does AI recommend more?

Amazon Rekognition, the only one of the two named

Amazon Rekognition first in 3Encord never named

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Top computer vision platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Rekognition was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Encord did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roboflow1st
  2. OpenCV2nd
  3. Ultralytics3rd
  4. Amazon Rekognition4th
  5. Encord–
  6. Clarifai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roboflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OpenCV3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ultralytics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Rekognition3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Encord0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarifai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about computer vision platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Amazon Rekognition or Encord more popular in search?

This chart shows how often people search Google for Amazon Rekognition and Encord by name. Each line represents a brand's share of searches for all six computer vision platforms we track, month by month, from English-language searches worldwide.

Amazon Rekognition and Encord among computer vision platforms worldwide, by month

Share of searches by month for Encord, Amazon Rekognition. The figures are in the table below the chart.

View monthly share of searches table
MonthRoboflowOpenCVUltralyticsEncordAmazon RekognitionClarifai
Oct 202545.7%37.4%9.2%2.7%2.7%2.2%
Nov 202546.1%37.7%9.3%2.3%2.8%1.8%
Dec 202551%34%8.4%2%2.5%2%
Jan 202649.9%33.2%10%2.4%2.4%2%
Feb 202650.5%33.7%8.3%3%2.5%2%
Mar 202645.7%37.4%9.2%3.3%2.2%2.2%
Apr 202655.6%30.5%7.5%2.7%1.8%1.8%
May 202650.7%33.8%8.3%3%2%2%
Jun 202650.7%33.8%8.3%3.7%2%1.4%
Jul 202646.8%38.2%7.7%4.2%1.9%1.2%
Aug 202650.4%33.8%8.3%4.5%2%1.1%
Sep 202646%37.5%7.6%6.2%1.8%0.99%

How has the Amazon Rekognition and Encord comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Encord took it in February 2026.
  • Across the 12 months ending September 2026, Amazon Rekognition’s share of searches among computer vision platforms worldwide moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
  • Across the 12 months ending September 2026, Encord’s share of searches among computer vision platforms worldwide moved from 2.7% to 6.2%, and its estimated monthly branded searches moved from 9.9K to 18.1K.

How did search popularity change for computer vision platforms worldwide in September 2026?

2 changes

  1. In September 2026, Encord gained share of searches among computer vision platforms worldwide, from 4.5% to 6.2%.

  2. Estimated monthly branded searches for Amazon Rekognition worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Rekognition’s and Encord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Rekognition

1 branded search term

  • amazon rekognition

Encord

1 branded search term

  • encord

How the Brand Demand Index is measured

Other head-to-heads among computer vision platforms

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