Amazon Rekognition vs Ultralytics:Which is more popular?
In September 2026, Ultralytics had more branded searches than Amazon Rekognition among computer vision platforms worldwide. Ultralytics had about 22,200 branded searches, while Amazon Rekognition had 5,400. Ultralytics made up 7.6% of all computer vision platform searches we track, and Amazon Rekognition accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about computer vision platforms, Amazon Rekognition and Ultralytics each appeared in three of the five answers. Amazon Rekognition and Ultralytics were each mentioned first in two of the four answers that named either.
Who do people search for more?
Ultralytics, about 4 searches for every 1 for Amazon Rekognition
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top computer vision platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Rekognition was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ultralytics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Rekognition and Ultralytics were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roboflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OpenCV3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ultralytics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Rekognition3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Encord0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Clarifai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about computer vision platforms
5 answers
Asked ChatGPT
“Which computer vision platform should I use?”
Asked ChatGPT
“What are the best computer vision platforms?”
Asked ChatGPT
“What's the best computer vision platform for image recognition models?”
Searched Google, AI Overview
“computer vision platforms”
Searched Google, AI Overview
“computer vision software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon Rekognition or Ultralytics more popular in search?
This chart shows how often people search Google for Amazon Rekognition and Ultralytics by name. Each line represents a brand's share of searches for all six computer vision platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Ultralytics, Amazon Rekognition. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roboflow | OpenCV | Ultralytics | Encord | Amazon Rekognition | Clarifai |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 37.4% | 9.2% | 2.7% | 2.7% | 2.2% |
| Nov 2025 | 46.1% | 37.7% | 9.3% | 2.3% | 2.8% | 1.8% |
| Dec 2025 | 51% | 34% | 8.4% | 2% | 2.5% | 2% |
| Jan 2026 | 49.9% | 33.2% | 10% | 2.4% | 2.4% | 2% |
| Feb 2026 | 50.5% | 33.7% | 8.3% | 3% | 2.5% | 2% |
| Mar 2026 | 45.7% | 37.4% | 9.2% | 3.3% | 2.2% | 2.2% |
| Apr 2026 | 55.6% | 30.5% | 7.5% | 2.7% | 1.8% | 1.8% |
| May 2026 | 50.7% | 33.8% | 8.3% | 3% | 2% | 2% |
| Jun 2026 | 50.7% | 33.8% | 8.3% | 3.7% | 2% | 1.4% |
| Jul 2026 | 46.8% | 38.2% | 7.7% | 4.2% | 1.9% | 1.2% |
| Aug 2026 | 50.4% | 33.8% | 8.3% | 4.5% | 2% | 1.1% |
| Sep 2026 | 46% | 37.5% | 7.6% | 6.2% | 1.8% | 0.99% |
How has the Amazon Rekognition and Ultralytics comparison changed over the last 12 months?
3 findings
- Ultralytics was ahead of Amazon Rekognition in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Rekognition’s share of searches among computer vision platforms worldwide moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 12 months ending September 2026, Ultralytics’ share of searches among computer vision platforms worldwide moved from 9.2% to 7.6%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for computer vision platforms worldwide in September 2026?
2 changes
In September 2026, Ultralytics lost share of searches among computer vision platforms worldwide, from 8.3% to 7.6%.
Estimated monthly branded searches for Amazon Rekognition worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazon Rekognition’s and Ultralytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Rekognition
1 branded search term
- amazon rekognition
Ultralytics
1 branded search term
- ultralytics
Other head-to-heads among computer vision platforms
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