Brandwave

How popular isAmazon Textract?

In September 2026, people searched for Amazon Textract by name about 9,000 times worldwide, a 50% decrease from the previous year. These searches made up 9.4% of all global AI document processing platform searches, placing Amazon Textract sixth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about AI document processing platforms, Amazon Textract appeared in four of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Amazon Textract is the sixth most searched of 10 competitors and the fourth most recommended in AI answers.

  1. RossumShare of searches 28.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. ABBYYShare of searches 16.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Azure AI Document IntelligenceShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Google Document AIShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Amazon TextractShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top AI document processing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Textract was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amazon Textract is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Azure AI Document Intelligence1st
  2. Google Document AI2nd
  3. ABBYY3rd
  4. Amazon Textract4th
  5. Nanonets5th
  6. Rossum6th
  7. Hyperscience7th
  8. Klippa–
  9. Docsumo–
  10. Affinda–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Azure AI Document Intelligence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Document AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Textract4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABBYY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rossum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nanonets1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyperscience1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klippa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Docsumo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Affinda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI document processing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI document processing platforms compete with Amazon Textract?

Amazon Textract against AI document processing platforms worldwide, by month

Share of searches by month for Rossum, ABBYY, Azure AI Document Intelligence, Google Document AI, Nanonets, Amazon Textract, Klippa, Hyperscience. The figures are in the table below the chart.

View monthly share of searches table
MonthRossumABBYYAzure AI Document IntelligenceGoogle Document AINanonetsAmazon TextractKlippaHyperscienceDocsumoAffinda
Oct 202520.8%17.7%11.1%11.4%9.3%13.8%7.6%2.8%3.4%2.2%
Nov 202518.5%19.2%11.6%12.3%10.1%12.2%8.2%2.4%3%2.4%
Dec 202517%17.7%12.8%13.9%11.3%11.3%9.3%2.3%2.7%1.8%
Jan 202618.8%19.6%11.9%12.5%10.3%11.4%8.4%2%3.1%2%
Feb 202619.3%16.6%14.2%12.9%10.5%11.7%7%2.1%3.1%2.5%
Mar 202621.3%15%12.9%14.2%11.6%10.6%7.8%1.9%2.8%1.9%
Apr 202622.7%16%13.5%12.4%10.1%11.3%6.8%2.4%2.4%2.4%
May 202624.5%17.1%14.2%10.9%10.9%9.9%6%2.2%2.6%1.7%
Jun 202624.8%17.5%14.2%11.1%11.1%9.3%6%2.2%2.2%1.5%
Jul 202630.3%17.5%11.4%11.1%11.1%8.2%4.9%1.7%2.2%1.5%
Aug 202628.2%16.3%12.9%10.3%10.3%9.4%6.9%2%2%1.7%
Sep 202628.5%16.5%13%10.4%10.4%9.4%5.7%2.5%2%1.7%

  1. 1.Rossum

    28.5%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.ABBYY

    16.5%

    Held 2nd. 15.7K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Azure AI Document Intelligence

    13%

    Held 3rd. 12.4K estimated branded searches, -0.48% vs prior month. Share 0 points.

  4. 4.Google Document AI

    10.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Nanonets

    10.4%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Amazon Textract

    9.4%

    Held 6th. 9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Klippa

    5.7%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  8. 8.Hyperscience

    2.5%

    Moved from 9th to 8th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.5 points.

  9. 9.Docsumo

    2%

    Moved from 8th to 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Affinda

    1.7%

    Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon Textract and its closest rivals

Every comparison with Amazon Textract

9 comparisons

How has branded search demand for Amazon Textract changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Textract worldwide fell from 18K to 9K.
  • Across the 12 months ending September 2026, Amazon Textract’s share of searches among AI document processing platforms worldwide decreased from 13.8% to 9.4%.
  • Across the 12 months ending September 2026, Amazon Textract’s share of searches among AI document processing platforms worldwide peaked at 13.8% in October 2025 and was lowest at 8.2% in July 2026.
  • Across the 12 months ending September 2026, Amazon Textract fell from 3rd to 6th among AI document processing platforms worldwide.

How did search popularity change for AI document processing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Hyperscience overtook Docsumo to rank 8th among AI document processing platforms worldwide, with 2.5% of the searches.

  2. In September 2026, Klippa lost share of searches among AI document processing platforms worldwide, from 6.9% to 5.7%.

  3. Estimated monthly branded searches for Docsumo worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026.

  4. Estimated monthly branded searches for Amazon Textract worldwide fell 50% over 12 measured months, from 18K to 9K in September 2026.

  5. Estimated monthly branded searches for Affinda worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Google Document AI worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are Amazon Textract’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Textract’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon textract
  • aws textract

How the Brand Demand Index is measured

Do you work for Amazon Textract? To request corrections or removal please contact us via our support page and we will be happy to assist.

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