Brandwave

ABBYY vs Amazon Textract:Which is more popular?

In September 2026, ABBYY had more branded searches than Amazon Textract among AI document processing platforms worldwide. ABBYY had about 15,700 branded searches, while Amazon Textract had 9,000. ABBYY made up 16.5% of all AI document processing platform searches we track, and Amazon Textract accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about AI document processing platforms, Amazon Textract appeared in four of the five answers and ABBYY in three. ABBYY was mentioned before Amazon Textract in three out of four answers that named either.

Among AI document processing platforms worldwide in September 2026

Who do people search for more?

ABBYY, about 74% more searches than Amazon Textract

ABBYY 15.7K searchesAmazon Textract 9K searches

Who does AI mention more?

Amazon Textract, mentioned in 4 of 5 answers, ABBYY in 3

Amazon Textract in 4 of 5ABBYY in 3 of 5

Who does AI recommend more?

ABBYY, named ahead of Amazon Textract in 3 of 4 answers

ABBYY first in 3Amazon Textract first in 1

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Top AI document processing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Textract was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ABBYY was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ABBYY was listed before Amazon Textract in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Azure AI Document Intelligence1st
  2. Google Document AI2nd
  3. ABBYY3rd
  4. Amazon Textract4th
  5. Nanonets5th
  6. Rossum6th
  7. Hyperscience7th
  8. Klippa–
  9. Docsumo–
  10. Affinda–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Azure AI Document Intelligence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Document AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Textract4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABBYY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rossum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nanonets1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyperscience1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klippa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Docsumo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Affinda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI document processing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ABBYY or Amazon Textract more popular in search?

This chart shows how often people search Google for ABBYY and Amazon Textract by name. Each line represents a brand's share of searches for all ten AI document processing platforms we track, month by month, from English-language searches worldwide.

ABBYY and Amazon Textract among AI document processing platforms worldwide, by month

Share of searches by month for ABBYY, Amazon Textract. The figures are in the table below the chart.

View monthly share of searches table
MonthRossumABBYYAzure AI Document IntelligenceGoogle Document AINanonetsAmazon TextractKlippaHyperscienceDocsumoAffinda
Oct 202520.8%17.7%11.1%11.4%9.3%13.8%7.6%2.8%3.4%2.2%
Nov 202518.5%19.2%11.6%12.3%10.1%12.2%8.2%2.4%3%2.4%
Dec 202517%17.7%12.8%13.9%11.3%11.3%9.3%2.3%2.7%1.8%
Jan 202618.8%19.6%11.9%12.5%10.3%11.4%8.4%2%3.1%2%
Feb 202619.3%16.6%14.2%12.9%10.5%11.7%7%2.1%3.1%2.5%
Mar 202621.3%15%12.9%14.2%11.6%10.6%7.8%1.9%2.8%1.9%
Apr 202622.7%16%13.5%12.4%10.1%11.3%6.8%2.4%2.4%2.4%
May 202624.5%17.1%14.2%10.9%10.9%9.9%6%2.2%2.6%1.7%
Jun 202624.8%17.5%14.2%11.1%11.1%9.3%6%2.2%2.2%1.5%
Jul 202630.3%17.5%11.4%11.1%11.1%8.2%4.9%1.7%2.2%1.5%
Aug 202628.2%16.3%12.9%10.3%10.3%9.4%6.9%2%2%1.7%
Sep 202628.5%16.5%13%10.4%10.4%9.4%5.7%2.5%2%1.7%

How has the ABBYY and Amazon Textract comparison changed over the last 12 months?

3 findings

How did search popularity change for AI document processing platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Amazon Textract worldwide fell 50% over 12 measured months, from 18K to 9K in September 2026.

  2. Estimated monthly branded searches for ABBYY worldwide fell 32.1% over 12 measured months, from 23.1K to 15.7K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ABBYY’s and Amazon Textract’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABBYY

2 branded search terms

  • abbyy
  • abbyy vantage

Amazon Textract

2 branded search terms

  • amazon textract
  • aws textract

How the Brand Demand Index is measured

Other head-to-heads among AI document processing platforms

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