Amazon Textract vs Azure AI Document Intelligence:Which is more popular?
In September 2026, Azure AI Document Intelligence had more branded searches than Amazon Textract among AI document processing platforms worldwide. Azure AI Document Intelligence had about 12,400 branded searches, while Amazon Textract had 9,000. Azure AI Document Intelligence made up 13% of all AI document processing platform searches we track, and Amazon Textract accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about AI document processing platforms, Azure AI Document Intelligence appeared in all five answers and Amazon Textract in four. Azure AI Document Intelligence was mentioned before Amazon Textract in four out of five answers.
Who do people search for more?
Azure AI Document Intelligence, about 37% more searches than Amazon Textract
Who does AI mention more?
Azure AI Document Intelligence, mentioned in every answer we collected
Who does AI recommend more?
Azure AI Document Intelligence, named ahead of Amazon Textract in 4 of 5 answers
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Top AI document processing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Azure AI Document Intelligence appeared in all five answers. Amazon Textract was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Azure AI Document Intelligence was listed before Amazon Textract in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Azure AI Document Intelligence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Document AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon Textract4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ABBYY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rossum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nanonets1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hyperscience1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Klippa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Docsumo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Affinda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI document processing platforms
5 answers
Asked ChatGPT
“Which AI document processing platform should I use?”
Asked ChatGPT
“What are the best AI document processing platforms?”
Asked ChatGPT
“What's the best AI document processing platform for reading documents?”
Searched Google, AI Overview
“ai document processing”
Searched Google, AI Overview
“document processing software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon Textract or Azure AI Document Intelligence more popular in search?
This chart shows how often people search Google for Amazon Textract and Azure AI Document Intelligence by name. Each line represents a brand's share of searches for all ten AI document processing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Azure AI Document Intelligence, Amazon Textract. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rossum | ABBYY | Azure AI Document Intelligence | Google Document AI | Nanonets | Amazon Textract | Klippa | Hyperscience | Docsumo | Affinda |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.8% | 17.7% | 11.1% | 11.4% | 9.3% | 13.8% | 7.6% | 2.8% | 3.4% | 2.2% |
| Nov 2025 | 18.5% | 19.2% | 11.6% | 12.3% | 10.1% | 12.2% | 8.2% | 2.4% | 3% | 2.4% |
| Dec 2025 | 17% | 17.7% | 12.8% | 13.9% | 11.3% | 11.3% | 9.3% | 2.3% | 2.7% | 1.8% |
| Jan 2026 | 18.8% | 19.6% | 11.9% | 12.5% | 10.3% | 11.4% | 8.4% | 2% | 3.1% | 2% |
| Feb 2026 | 19.3% | 16.6% | 14.2% | 12.9% | 10.5% | 11.7% | 7% | 2.1% | 3.1% | 2.5% |
| Mar 2026 | 21.3% | 15% | 12.9% | 14.2% | 11.6% | 10.6% | 7.8% | 1.9% | 2.8% | 1.9% |
| Apr 2026 | 22.7% | 16% | 13.5% | 12.4% | 10.1% | 11.3% | 6.8% | 2.4% | 2.4% | 2.4% |
| May 2026 | 24.5% | 17.1% | 14.2% | 10.9% | 10.9% | 9.9% | 6% | 2.2% | 2.6% | 1.7% |
| Jun 2026 | 24.8% | 17.5% | 14.2% | 11.1% | 11.1% | 9.3% | 6% | 2.2% | 2.2% | 1.5% |
| Jul 2026 | 30.3% | 17.5% | 11.4% | 11.1% | 11.1% | 8.2% | 4.9% | 1.7% | 2.2% | 1.5% |
| Aug 2026 | 28.2% | 16.3% | 12.9% | 10.3% | 10.3% | 9.4% | 6.9% | 2% | 2% | 1.7% |
| Sep 2026 | 28.5% | 16.5% | 13% | 10.4% | 10.4% | 9.4% | 5.7% | 2.5% | 2% | 1.7% |
How has the Amazon Textract and Azure AI Document Intelligence comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Azure AI Document Intelligence took it in December 2025.
- Across the 12 months ending September 2026, Amazon Textract’s share of searches among AI document processing platforms worldwide moved from 13.8% to 9.4%, and its estimated monthly branded searches moved from 18K to 9K.
- Across the 12 months ending September 2026, Azure AI Document Intelligence’s share of searches among AI document processing platforms worldwide moved from 11.1% to 13%, and its estimated monthly branded searches moved from 14.5K to 12.4K.
How did search popularity change for AI document processing platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Amazon Textract worldwide fell 50% over 12 measured months, from 18K to 9K in September 2026.
Estimated monthly branded searches for Azure AI Document Intelligence worldwide fell 14.8% over 12 measured months, from 14.5K to 12.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Amazon Textract’s and Azure AI Document Intelligence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Textract
2 branded search terms
- amazon textract
- aws textract
Azure AI Document Intelligence
2 branded search terms
- azure document intelligence
- azure form recognizer
Other head-to-heads among AI document processing platforms
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