Brandwave

Container platforms:Which brands are most popular in search?

In August 2026, Kubernetes was the most searched among container platforms worldwide, with an estimated 301K branded searches and 59.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kubernetes59.7%
  2. Podman14.7%
  3. OpenShift9.8%
  4. Rancher9.8%
  5. Docker4.4%
  6. containerd1.6%

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Share of SearchLeaderboard

Compare the container platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among container platforms worldwide, by month

Share of Search by month for Kubernetes, Podman, OpenShift, Rancher, Docker. The figures are in the table below the chart.

View monthly share of search table
MonthKubernetesPodmanOpenShiftRancherDockercontainerd
Oct 202558.2%14.3%11.7%9.6%4.3%1.9%
Nov 202559.2%14.6%11.9%8%4.4%1.9%
Dec 202547%11.5%9.4%9.4%21.1%1.5%
Jan 202659.7%14.7%9.8%9.8%4.4%1.6%
Feb 202617.8%3.6%2.9%2.4%72.7%0.48%
Mar 202620.2%5%4.1%3.3%66.9%0.54%
Apr 202655.9%16.8%11.2%9.2%5%1.8%
May 202662.7%12.6%10.3%8.4%4.6%1.4%
Jun 202662.7%12.6%10.3%8.4%4.6%1.4%
Jul 202657.9%14.2%11.6%9.5%5.2%1.6%
Aug 202659.7%14.7%9.8%9.8%4.4%1.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kubernetes

    59.7%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Podman

    14.7%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.OpenShift

    9.8%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Rancher

    9.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Docker

    4.4%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  6. Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among container platforms worldwide?

In August 2026, Kubernetes was the most searched among container platforms worldwide, with an estimated 301K branded searches and 59.7% estimated Share of Search within this set. Podman is in 2nd place, 45 percentage points behind at 14.7% Share of Search.

Global container platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kubernetes58.2% → 59.7%62.7%May 202617.8%Feb 20261st
Podman14.3% → 14.7%16.8%Apr 20263.6%Feb 20262nd
OpenShift11.7% → 9.8%11.9%Nov 20252.9%Feb 20263rd
Rancher9.6% → 9.8%9.8%Aug 20262.4%Feb 20264th
Docker4.3% → 4.4%72.7%Feb 20264.3%Oct 20255th
containerd1.9% → 1.6%1.9%Nov 20250.48%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kubernetes’ estimated Share of Search among container platforms worldwide increased from 58.2% to 59.7%.
  • Across the 11 months ending August 2026, OpenShift’s estimated Share of Search among container platforms worldwide decreased from 11.7% to 9.8%.
  • Across the 11 months ending August 2026, Kubernetes’ estimated Share of Search among container platforms worldwide peaked at 62.7% in May 2026 and was lowest at 17.8% in February 2026.
  • Across the 11 months ending August 2026, Podman’s estimated Share of Search among container platforms worldwide peaked at 16.8% in April 2026 and was lowest at 3.6% in February 2026.
  • Across the 11 months ending August 2026, OpenShift’s estimated Share of Search among container platforms worldwide peaked at 11.9% in November 2025 and was lowest at 2.9% in February 2026.
  • Across the 11 months ending August 2026, Rancher’s estimated Share of Search among container platforms worldwide peaked at 9.8% in August 2026 and was lowest at 2.4% in February 2026.
  • Across the 11 months ending August 2026, Docker’s estimated Share of Search among container platforms worldwide peaked at 72.7% in February 2026 and was lowest at 4.3% in October 2025.
  • Across the 11 months ending August 2026, containerd’s estimated Share of Search among container platforms worldwide peaked at 1.9% in November 2025 and was lowest at 0.48% in February 2026.
  • Across the 11 months ending August 2026, Podman, Rancher, Docker and containerd held steady: their estimated Share of Search among container platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for container platforms worldwide in August 2026?

  1. In August 2026, Kubernetes gained estimated Share of Search among container platforms worldwide, from 57.9% to 59.7%.

  2. In August 2026, OpenShift lost estimated Share of Search among container platforms worldwide, from 11.6% to 9.8%.

  3. In August 2026, Docker lost estimated Share of Search among container platforms worldwide, from 5.2% to 4.4%.

  4. Estimated monthly branded searches for containerd worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Podman worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  6. Estimated monthly branded searches for Rancher worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How the Brand Demand Index is measured

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