AWS Lambda vs Vercel:Which is more popular?
In September 2026, Vercel had more branded searches than AWS Lambda among serverless platforms worldwide. Vercel had about 2.7 million branded searches, while AWS Lambda had 33,100. Vercel made up 48.6% of all serverless platform searches we track, and AWS Lambda accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about serverless platforms, AWS Lambda appeared in all four answers and Vercel in three. AWS Lambda and Vercel were each mentioned first in two of the four answers.
Who do people search for more?
Vercel, about 83 searches for every 1 for AWS Lambda
Who does AI mention more?
AWS Lambda, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top serverless platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, AWS Lambda appeared in all four answers. Vercel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. AWS Lambda and Vercel were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AWS Lambda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vercel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Google Cloud Run3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cloudflare Workers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Netlify2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Deno Deploy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about serverless platforms
4 answers
Asked ChatGPT
“Which serverless platform should I use?”
Asked ChatGPT
“What are the best serverless platforms?”
Asked ChatGPT
“What's the best serverless platform for deploying web apps?”
Searched Google, AI Overview
“serverless platform”
Searched Google, AI Overview
“static app hosting”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is AWS Lambda or Vercel more popular in search?
This chart shows how often people search Google for AWS Lambda and Vercel by name. Each line represents a brand's share of searches for all six serverless platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Vercel, AWS Lambda. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netlify | Vercel | Google Cloud Run | Cloudflare Workers | AWS Lambda | Deno Deploy |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 51.1% | 2.8% | 1.4% | 2.5% | 0.19% |
| Nov 2025 | 41.8% | 51% | 3.2% | 1.4% | 2.5% | 0.15% |
| Dec 2025 | 42% | 51.2% | 3.2% | 1.4% | 2.1% | 0.19% |
| Jan 2026 | 42.2% | 51.9% | 2.7% | 1.4% | 1.7% | 0.13% |
| Feb 2026 | 43% | 52.4% | 2.2% | 0.95% | 1.4% | 0.07% |
| Mar 2026 | 43.2% | 52.8% | 1.8% | 0.96% | 1.2% | 0.06% |
| Apr 2026 | 43.4% | 53.1% | 1.6% | 0.79% | 0.96% | 0.06% |
| May 2026 | 48.3% | 48.3% | 1.7% | 0.87% | 0.87% | 0.05% |
| Jun 2026 | 48.1% | 48.1% | 1.6% | 1.1% | 0.87% | 0.18% |
| Jul 2026 | 48.3% | 48.3% | 1.7% | 1.1% | 0.71% | 0.06% |
| Aug 2026 | 48.4% | 48.4% | 1.4% | 1.1% | 0.58% | 0.18% |
| Sep 2026 | 48.6% | 48.6% | 1.4% | 0.88% | 0.59% | 0.04% |
How has the AWS Lambda and Vercel comparison changed over the last 12 months?
3 findings
- Vercel was ahead of AWS Lambda in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AWS Lambda’s share of searches among serverless platforms worldwide moved from 2.5% to 0.59%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
- Across the 12 months ending September 2026, Vercel’s share of searches among serverless platforms worldwide moved from 51.1% to 48.6%, and its estimated monthly branded searches moved from 1.2M to 2.7M.
How did search popularity change for serverless platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Vercel worldwide rose 124.6% over 12 measured months, from 1.2M to 2.7M in September 2026.
Estimated monthly branded searches for AWS Lambda worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AWS Lambda’s and Vercel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Lambda
1 branded search term
- aws lambda
Vercel
1 branded search term
- vercel
Other head-to-heads among serverless platforms
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