Brandwave

Serverless platforms:Which brands are most popular in search?

Netlify and Vercel share the highest estimated Share of Search among serverless platforms worldwide, at 49.4% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Netlify49.4%
  2. Vercel49.4%
  3. Cloudflare Workers1.1%
  4. Deno Deploy0.18%

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Share of SearchLeaderboard

Compare the platforms used to deploy serverless applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among serverless platforms worldwide, by month

Share of Search by month for Netlify, Vercel. The figures are in the table below the chart.

View monthly share of search table
MonthNetlifyVercelCloudflare WorkersDeno Deploy
Oct 202544.3%54%1.5%0.19%
Nov 202544.3%54.1%1.5%0.16%
Dec 202544.3%54%1.5%0.19%
Jan 202644.1%54.3%1.5%0.13%
Feb 202644.6%54.4%0.98%0.07%
Mar 202644.5%54.5%0.98%0.06%
Apr 202644.6%54.5%0.81%0.06%
May 202649.5%49.5%0.9%0.05%
Jun 202649.4%49.4%1.1%0.18%
Jul 202649.4%49.4%1.1%0.06%
Aug 202649.4%49.4%1.1%0.18%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Netlify

    49.4%

    Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  2. 2.Vercel

    49.4%

    Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  3. 3.Cloudflare Workers

    1.1%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Deno Deploy

    0.18%

    Held 4th. 9.9K estimated branded searches, +241.4% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among serverless platforms worldwide?

Netlify and Vercel share the highest estimated Share of Search among serverless platforms worldwide, at 49.4% in August 2026.

Global serverless platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Netlify44.3% → 49.4%49.5%May 202644.1%Jan 20262nd → 1st
Vercel54% → 49.4%54.5%Apr 202649.4%Jun 20261st → 2nd
Cloudflare Workers1.5% → 1.1%1.5%Nov 20250.81%Apr 20263rd
Deno Deploy0.19% → 0.18%0.19%Oct 20250.05%May 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Netlify’s estimated Share of Search among serverless platforms worldwide increased from 44.3% to 49.4%.
  • Across the 11 months ending August 2026, Vercel’s estimated Share of Search among serverless platforms worldwide decreased from 54% to 49.4%.
  • Across the 11 months ending August 2026, Netlify’s estimated Share of Search among serverless platforms worldwide peaked at 49.5% in May 2026 and was lowest at 44.1% in January 2026.
  • Across the 11 months ending August 2026, Vercel’s estimated Share of Search among serverless platforms worldwide peaked at 54.5% in April 2026 and was lowest at 49.4% in June 2026.
  • Across the 11 months ending August 2026, Netlify rose from 2nd to 1st among serverless platforms worldwide.
  • Across the 11 months ending August 2026, Vercel fell from 1st to 2nd among serverless platforms worldwide.
  • Across the 11 months ending August 2026, Cloudflare Workers and Deno Deploy held steady: their estimated Share of Search among serverless platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for serverless platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Netlify worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.

  2. Estimated monthly branded searches for Deno Deploy worldwide rose 125% over 11 measured months, from 4.4K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Vercel worldwide rose 124.6% over 11 measured months, from 1.2M to 2.7M in August 2026.

  4. Estimated monthly branded searches for Cloudflare Workers worldwide rose 82.8% over 11 measured months, from 33.1K to 60.5K in August 2026.

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