Brandwave

AWS Lambda vs Deno Deploy:Which is more popular?

In September 2026, AWS Lambda had more branded searches than Deno Deploy among serverless platforms worldwide. AWS Lambda had about 33,100 branded searches, while Deno Deploy had 2,450. AWS Lambda made up 0.59% of all serverless platform searches we track, and Deno Deploy accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about serverless platforms, AWS Lambda appeared in all four answers and Deno Deploy in none.

Among serverless platforms worldwide in September 2026

Who do people search for more?

AWS Lambda, about 14 searches for every 1 for Deno Deploy

AWS Lambda 33.1K searchesDeno Deploy 2.5K searches

Who does AI mention more?

AWS Lambda, mentioned in every answer we collected

AWS Lambda in 4 of 4Deno Deploy in 0 of 4

Who does AI recommend more?

AWS Lambda, the only one of the two named

AWS Lambda first in 4Deno Deploy never named

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Top serverless platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AWS Lambda appeared in all four answers. Deno Deploy did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWS Lambda1st
  2. Vercel2nd
  3. Cloudflare Workers3rd
  4. Google Cloud Run4th
  5. Netlify5th
  6. Deno Deploy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWS Lambda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vercel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Google Cloud Run3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cloudflare Workers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Netlify2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Deno Deploy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about serverless platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is AWS Lambda or Deno Deploy more popular in search?

This chart shows how often people search Google for AWS Lambda and Deno Deploy by name. Each line represents a brand's share of searches for all six serverless platforms we track, month by month, from English-language searches worldwide.

AWS Lambda and Deno Deploy among serverless platforms worldwide, by month

Share of searches by month for AWS Lambda, Deno Deploy. The figures are in the table below the chart.

View monthly share of searches table
MonthNetlifyVercelGoogle Cloud RunCloudflare WorkersAWS LambdaDeno Deploy
Oct 202541.9%51.1%2.8%1.4%2.5%0.19%
Nov 202541.8%51%3.2%1.4%2.5%0.15%
Dec 202542%51.2%3.2%1.4%2.1%0.19%
Jan 202642.2%51.9%2.7%1.4%1.7%0.13%
Feb 202643%52.4%2.2%0.95%1.4%0.07%
Mar 202643.2%52.8%1.8%0.96%1.2%0.06%
Apr 202643.4%53.1%1.6%0.79%0.96%0.06%
May 202648.3%48.3%1.7%0.87%0.87%0.05%
Jun 202648.1%48.1%1.6%1.1%0.87%0.18%
Jul 202648.3%48.3%1.7%1.1%0.71%0.06%
Aug 202648.4%48.4%1.4%1.1%0.58%0.18%
Sep 202648.6%48.6%1.4%0.88%0.59%0.04%

How has the AWS Lambda and Deno Deploy comparison changed over the last 12 months?

3 findings
  • AWS Lambda was ahead of Deno Deploy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AWS Lambda’s share of searches among serverless platforms worldwide moved from 2.5% to 0.59%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
  • Across the 12 months ending September 2026, Deno Deploy’s share of searches among serverless platforms worldwide moved from 0.19% to 0.04%, and its estimated monthly branded searches moved from 4.5K to 2.5K.

How did search popularity change for serverless platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for AWS Lambda worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Deno Deploy worldwide fell 45.2% over 12 measured months, from 4.5K to 2.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AWS Lambda’s and Deno Deploy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS Lambda

1 branded search term

  • aws lambda

Deno Deploy

2 branded search terms

  • deno deploy
  • denodeploy

How the Brand Demand Index is measured

Other head-to-heads among serverless platforms

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