Brandwave

Developer hosting platforms:Which are searched most?

Netlify and Vercel share the highest estimated Share of Search among developer hosting platforms worldwide, at 48.6% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Netlify48.6%
  2. Vercel48.6%
  3. Heroku1.4%
  4. Railway0.93%
  5. Fly.io0.38%
  6. Render0.1%

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Share of SearchLeaderboard

Compare the developer hosting platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among developer hosting platforms worldwide, by month

Share of Search by month for Netlify, Vercel. The figures are in the table below the chart.

View monthly share of search table
MonthNetlifyVercelHerokuRailwayFly.ioRender
Oct 202540.3%49.2%7.1%2%1%0.4%
Nov 202540.9%49.8%5.9%2%1%0.4%
Dec 202541.3%50.4%4.9%2.1%1%0.33%
Jan 202641.4%50.9%4.9%1.7%0.88%0.27%
Feb 202642.2%51.5%4%1.5%0.61%0.19%
Mar 202642.6%52.1%2.8%1.8%0.62%0.15%
Apr 202643%52.6%2.3%1.5%0.5%0.16%
May 202647.7%47.7%2.1%1.7%0.55%0.14%
Jun 202647.8%47.8%2.1%1.4%0.66%0.26%
Jul 202648.1%48.1%1.7%1.4%0.56%0.14%
Aug 202648.4%48.4%1.4%0.93%0.53%0.21%
Sep 202648.6%48.6%1.4%0.93%0.38%0.1%

This month’s ranking, September 2026

  1. 1.Netlify

    48.6%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Vercel

    48.6%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Heroku

    1.4%

    Held 3rd. 80.9K estimated branded searches, -0.01% vs prior month. Share 0 points.

  4. 4.Railway

    0.93%

    Held 4th. 52.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Fly.io

    0.38%

    Held 5th. 21.2K estimated branded searches, -29.9% vs prior month. Share -0.2 points.

  6. 6.Render

    0.1%

    Held 6th. 5.4K estimated branded searches, -55.4% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among developer hosting platforms worldwide?

Netlify and Vercel share the highest estimated Share of Search among developer hosting platforms worldwide, at 48.6% in September 2026.

Global developer hosting platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Netlify40.3% → 48.6%48.6%Sep 202640.3%Oct 20252nd → 1st
Vercel49.2% → 48.6%52.6%Apr 202647.7%May 20261st → 2nd
Heroku7.1% → 1.4%7.1%Oct 20251.4%Aug 20263rd
Railway2% → 0.93%2.1%Dec 20250.93%Aug 20264th
Fly.io1% → 0.38%1%Dec 20250.38%Sep 20265th
Render0.4% → 0.1%0.4%Nov 20250.1%Sep 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Netlify’s estimated Share of Search among developer hosting platforms worldwide increased from 40.3% to 48.6%.
  • Across the 12 months ending September 2026, Vercel’s estimated Share of Search among developer hosting platforms worldwide decreased from 49.2% to 48.6%.
  • Across the 12 months ending September 2026, Heroku’s estimated Share of Search among developer hosting platforms worldwide decreased from 7.1% to 1.4%.
  • Across the 12 months ending September 2026, Railway’s estimated Share of Search among developer hosting platforms worldwide decreased from 2% to 0.93%.
  • Across the 12 months ending September 2026, Fly.io’s estimated Share of Search among developer hosting platforms worldwide decreased from 1% to 0.38%.
  • Across the 12 months ending September 2026, Vercel’s estimated Share of Search among developer hosting platforms worldwide peaked at 52.6% in April 2026 and was lowest at 47.7% in May 2026.
  • Across the 12 months ending September 2026, Heroku’s estimated Share of Search among developer hosting platforms worldwide peaked at 7.1% in October 2025 and was lowest at 1.4% in August 2026.
  • Across the 12 months ending September 2026, Railway’s estimated Share of Search among developer hosting platforms worldwide peaked at 2.1% in December 2025 and was lowest at 0.93% in August 2026.
  • Across the 12 months ending September 2026, Netlify rose from 2nd to 1st among developer hosting platforms worldwide.
  • Across the 12 months ending September 2026, Vercel fell from 1st to 2nd among developer hosting platforms worldwide.
  • Across the 12 months ending September 2026, Render held steady: its estimated Share of Search among developer hosting platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for developer hosting platforms worldwide in September 2026?

  1. Netlify’s estimated Share of Search among developer hosting platforms worldwide has gained ground for 3 months in a row, from 47.8% to 48.6% in September 2026.

  2. Vercel’s estimated Share of Search among developer hosting platforms worldwide has gained ground for 3 months in a row, from 47.8% to 48.6% in September 2026.

  3. Estimated monthly branded searches for Heroku worldwide fell 54% over 12 measured months, from 176K to 80.9K in September 2026.

  4. Estimated monthly branded searches for Render worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Fly.io worldwide fell 16% over 12 measured months, from 25.2K to 21.2K in September 2026.

How the Brand Demand Index is measured

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