Brandwave

How popular isVercel in search?

In September 2026, there were an estimated 2.7M branded searches for Vercel worldwide which is up 124.6% over the last 12 months. Vercel holds 48.6% estimated Share of Search among developer hosting platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Netlify48.6%
  2. Vercel48.6%
  3. Heroku1.4%
  4. Railway0.93%
  5. Fly.io0.38%
  6. Render0.1%
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Which developer hosting platforms compete with Vercel?

Vercel against developer hosting platforms worldwide, by month

Share of Search by month for Netlify, Vercel. The figures are in the table below the chart.

View monthly share of search table
MonthNetlifyVercelHerokuRailwayFly.ioRender
Oct 202540.3%49.2%7.1%2%1%0.4%
Nov 202540.9%49.8%5.9%2%1%0.4%
Dec 202541.3%50.4%4.9%2.1%1%0.33%
Jan 202641.4%50.9%4.9%1.7%0.88%0.27%
Feb 202642.2%51.5%4%1.5%0.61%0.19%
Mar 202642.6%52.1%2.8%1.8%0.62%0.15%
Apr 202643%52.6%2.3%1.5%0.5%0.16%
May 202647.7%47.7%2.1%1.7%0.55%0.14%
Jun 202647.8%47.8%2.1%1.4%0.66%0.26%
Jul 202648.1%48.1%1.7%1.4%0.56%0.14%
Aug 202648.4%48.4%1.4%0.93%0.53%0.21%
Sep 202648.6%48.6%1.4%0.93%0.38%0.1%

  1. 1.Netlify

    48.6%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Vercel

    48.6%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Heroku

    1.4%

    Held 3rd. 80.9K estimated branded searches, -0.01% vs prior month. Share 0 points.

  4. 4.Railway

    0.93%

    Held 4th. 52.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Fly.io

    0.38%

    Held 5th. 21.2K estimated branded searches, -29.9% vs prior month. Share -0.2 points.

  6. 6.Render

    0.1%

    Held 6th. 5.4K estimated branded searches, -55.4% vs prior month. Share -0.1 points.

Compare search popularity between Vercel and its closest rivals

Every comparison with Vercel

How has branded search demand for Vercel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vercel worldwide rose from 1.2M to 2.7M.
  • Across the 12 months ending September 2026, Vercel’s estimated Share of Search among developer hosting platforms worldwide decreased from 49.2% to 48.6%.
  • Across the 12 months ending September 2026, Vercel’s estimated Share of Search among developer hosting platforms worldwide peaked at 52.6% in April 2026 and was lowest at 47.7% in May 2026.
  • Across the 12 months ending September 2026, Vercel fell from 1st to 2nd among developer hosting platforms worldwide.

How did search popularity change for developer hosting platforms worldwide in September 2026?

  1. Netlify’s estimated Share of Search among developer hosting platforms worldwide has gained ground for 3 months in a row, from 47.8% to 48.6% in September 2026.

  2. Vercel’s estimated Share of Search among developer hosting platforms worldwide has gained ground for 3 months in a row, from 47.8% to 48.6% in September 2026.

  3. Estimated monthly branded searches for Heroku worldwide fell 54% over 12 measured months, from 176K to 80.9K in September 2026.

  4. Estimated monthly branded searches for Render worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Fly.io worldwide fell 16% over 12 measured months, from 25.2K to 21.2K in September 2026.

Where does Vercel compete?

Vercel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Edge computing platforms3rd of 627.5%Show ranking
Developer hosting platforms2nd of 648.6%Shown above
Serverless platforms2nd of 449.5%Show ranking

How is Vercel measured?

Brandwave collects information about searches that people make online using Vercel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vercel

Do you work for Vercel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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