Brandwave

How popular isVercel?

In September 2026, people searched for Vercel by name about 2.7 million times worldwide, a 124.6% increase from the previous year. These searches made up 21% of all global web hosting provider searches, placing Vercel third out of ten providers. When we asked both ChatGPT and Google AI Overviews about web hosting providers, Vercel did not appear in any of the answers.

Search and AI answers in September 2026

Vercel is the third most searched of 10 competitors and not listed in any AI answer.

  1. GoDaddyShare of searches 32.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. HostingerShare of searches 28.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VercelShare of searches 21%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NamecheapShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. DigitalOceanShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

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Top web hosting providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vercel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hostinger1st
  2. SiteGround2nd
  3. Cloudways3rd
  4. Bluehost4th
  5. Kinsta5th
  6. Namecheap6th
  7. DreamHost7th
  8. GoDaddy8th
  9. DigitalOcean9th
  10. Vercel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hostinger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteGround4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudways4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kinsta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namecheap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bluehost2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DreamHost2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoDaddy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DigitalOcean1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vercel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about web hosting providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which web hosting providers compete with Vercel?

Vercel against web hosting providers worldwide, by month

Share of searches by month for GoDaddy, Hostinger, Vercel, Namecheap, DigitalOcean. The figures are in the table below the chart.

View monthly share of searches table
MonthGoDaddyHostingerVercelNamecheapDigitalOceanSiteGroundBluehostCloudwaysDreamHostKinsta
Oct 202533.6%35.9%11.2%9.3%4.1%2.3%1.9%0.68%0.68%0.31%
Nov 202533.3%36.1%11.3%9.3%4.2%2.3%1.9%0.69%0.69%0.25%
Dec 202533.4%36.2%11.3%9.3%4.2%2.3%1.9%0.69%0.56%0.25%
Jan 202634.1%35.7%11.8%9.6%3.5%2.4%1.6%0.58%0.48%0.21%
Feb 202631.1%32.9%15.8%10.6%3.9%2.6%1.7%0.64%0.52%0.23%
Mar 202631.9%33.4%16.5%9%4.1%2.2%1.5%0.67%0.45%0.24%
Apr 202626.5%33.3%20.5%11.3%3.4%2.2%1.5%0.68%0.45%0.2%
May 202628.1%35.2%17.7%9.7%4.3%1.9%1.6%0.72%0.48%0.21%
Jun 202630.2%31.6%19.1%10.4%3.8%2.1%1.4%0.63%0.51%0.23%
Jul 202630%31.7%19.1%10.5%3.8%2.1%1.4%0.63%0.52%0.23%
Aug 202627.8%29.7%21.9%12.1%3.6%2%1.6%0.59%0.48%0.22%
Sep 202632.3%28.5%21%9.4%4.2%1.9%1.5%0.57%0.46%0.21%

  1. 1.GoDaddy

    32.3%

    Moved from 2nd to 1st. 4.2M estimated branded searches, +21.2% vs prior month. Share +4.5 points.

  2. 2.Hostinger

    28.5%

    Moved from 1st to 2nd. 3.7M estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Vercel

    21%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Namecheap

    9.4%

    Held 4th. 1.2M estimated branded searches, -19% vs prior month. Share -2.7 points.

  5. 5.DigitalOcean

    4.2%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  6. 6.SiteGround

    1.9%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Bluehost

    1.5%

    Held 7th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Cloudways

    0.57%

    Held 8th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.DreamHost

    0.46%

    Held 9th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Kinsta

    0.21%

    Held 10th. 27.1K estimated branded searches, -0.04% vs prior month. Share 0 points.

Compare popularity between Vercel and its closest rivals

Every comparison with Vercel

26 comparisons

How has branded search demand for Vercel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vercel worldwide rose from 1.2M to 2.7M.
  • Across the 12 months ending September 2026, Vercel’s share of searches among web hosting providers worldwide increased from 11.2% to 21%.
  • Across the 12 months ending September 2026, Vercel’s share of searches among web hosting providers worldwide peaked at 21.9% in August 2026 and was lowest at 11.2% in October 2025.

How did search popularity change for web hosting providers worldwide in September 2026?

6 changes

  1. In September 2026, GoDaddy overtook Hostinger to become the leader among web hosting providers worldwide, with 32.3% of the searches.

  2. In September 2026, DigitalOcean gained share of searches among web hosting providers worldwide, from 3.6% to 4.2%.

  3. In September 2026, Namecheap lost share of searches among web hosting providers worldwide, from 12.1% to 9.4%.

  4. In September 2026, Hostinger lost share of searches among web hosting providers worldwide, from 29.7% to 28.5%.

  5. In September 2026, Vercel lost share of searches among web hosting providers worldwide, from 21.9% to 21%.

  6. Estimated monthly branded searches for Kinsta worldwide fell 18.3% over 12 measured months, from 33.2K to 27.1K in September 2026.

How are Vercel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vercel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vercel

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How the Brand Demand Index is measured

Where does Vercel compete?

Vercel is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud hosting platforms2nd of 820.9%Show ranking
Web hosting providers3rd of 1021%Shown above
Edge computing platforms3rd of 628%Show ranking
Serverless platforms2nd of 648.6%Show ranking
Developer hosting platforms2nd of 749.3%Show ranking
Cloud application hosting platforms1st of 852.4%Show ranking
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Is Vercel your brand?

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