Brandwave

AWS vs Vercel:Which is more popular?

In September 2026, Vercel had more branded searches than AWS among cloud application hosting platforms worldwide. Vercel had about 2.7 million branded searches, while AWS had 2.2 million. Vercel made up 52.4% of all cloud application hosting platform searches we track, and AWS accounted for 42.8%. When we asked ChatGPT and Google AI Overviews about cloud application hosting platforms, both AWS and Vercel appeared in all five answers. Vercel was mentioned before AWS in four out of five answers.

Among cloud application hosting platforms worldwide in September 2026

Who do people search for more?

Vercel, about 22% more searches than AWS

Vercel 2.7M searchesAWS 2.2M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

AWS in 5 of 5Vercel in 5 of 5

Who does AI recommend more?

Vercel, named ahead of AWS in 4 of 5 answers

Vercel first in 4AWS first in 1

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Top cloud application hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both AWS and Vercel showed up in all five answers. Vercel was listed before AWS in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vercel1st
  2. Railway2nd
  3. Render3rd
  4. AWS4th
  5. Google Cloud Run5th
  6. Heroku6th
  7. Fly.io7th
  8. Northflank8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vercel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Run5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Railway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Render4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fly.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heroku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Northflank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud application hosting platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is AWS or Vercel more popular in search?

This chart shows how often people search Google for AWS and Vercel by name. Each line represents a brand's share of searches for all eight cloud application hosting platforms we track, month by month, from English-language searches worldwide.

AWS and Vercel among cloud application hosting platforms worldwide, by month

Share of searches by month for Vercel, AWS. The figures are in the table below the chart.

View monthly share of searches table
MonthVercelAWSHerokuGoogle Cloud RunRailwayFly.ioNorthflankRender
Oct 202515.9%79.8%2.3%0.88%0.63%0.33%0.07%0.13%
Nov 202532.4%59.4%3.8%2%1.3%0.67%0.14%0.26%
Dec 202536.6%54.9%3.6%2.3%1.5%0.76%0.16%0.24%
Jan 202641.2%50.2%3.9%2.1%1.4%0.71%0.22%0.22%
Feb 202646.1%46.1%3.6%1.9%1.3%0.55%0.2%0.17%
Mar 202646.7%46.7%2.5%1.6%1.6%0.56%0.21%0.14%
Apr 202656%37.4%2.5%1.7%1.6%0.53%0.2%0.17%
May 202651.3%41.9%2.3%1.8%1.8%0.59%0.23%0.15%
Jun 202651.3%41.9%2.3%1.8%1.5%0.71%0.23%0.28%
Jul 202651.7%42.2%1.9%1.8%1.5%0.6%0.28%0.15%
Aug 202656.7%37.9%1.7%1.6%1.1%0.62%0.25%0.25%
Sep 202652.4%42.8%1.5%1.5%1%0.4%0.23%0.1%

How has the AWS and Vercel comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Vercel took it in April 2026.
  • Across the 12 months ending September 2026, AWS’s share of searches among cloud application hosting platforms worldwide moved from 79.8% to 42.8%, and its estimated monthly branded searches moved from 6.1M to 2.2M.
  • Across the 12 months ending September 2026, Vercel’s share of searches among cloud application hosting platforms worldwide moved from 15.9% to 52.4%, and its estimated monthly branded searches moved from 1.2M to 2.7M.

How did search popularity change for cloud application hosting platforms worldwide in September 2026?

2 changes

  1. In September 2026, AWS gained share of searches among cloud application hosting platforms worldwide, from 37.9% to 42.8%.

  2. In September 2026, Vercel lost share of searches among cloud application hosting platforms worldwide, from 56.7% to 52.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AWS’s and Vercel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AWS

1 branded search term

  • aws

Vercel

1 branded search term

  • vercel

How the Brand Demand Index is measured

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