Brandwave

How popular isAWS?

In September 2026, people searched for AWS by name about 2.2 million times worldwide, a 63.4% decrease from the previous year. These searches made up 42.8% of all global cloud application hosting platform searches, placing AWS second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about cloud application hosting platforms, AWS appeared in all answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

AWS is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. VercelShare of searches 52.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AWSShare of searches 42.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. HerokuShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Google Cloud RunShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  5. RailwayShare of searches 1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top cloud application hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS appeared in all five answers. AWS is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vercel1st
  2. Railway2nd
  3. Render3rd
  4. AWS4th
  5. Google Cloud Run5th
  6. Heroku6th
  7. Fly.io7th
  8. Northflank8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vercel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Run5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Railway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Render4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fly.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Heroku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Northflank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud application hosting platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cloud application hosting platforms compete with AWS?

AWS against cloud application hosting platforms worldwide, by month

Share of searches by month for Vercel, AWS. The figures are in the table below the chart.

View monthly share of searches table
MonthVercelAWSHerokuGoogle Cloud RunRailwayFly.ioNorthflankRender
Oct 202515.9%79.8%2.3%0.88%0.63%0.33%0.07%0.13%
Nov 202532.4%59.4%3.8%2%1.3%0.67%0.14%0.26%
Dec 202536.6%54.9%3.6%2.3%1.5%0.76%0.16%0.24%
Jan 202641.2%50.2%3.9%2.1%1.4%0.71%0.22%0.22%
Feb 202646.1%46.1%3.6%1.9%1.3%0.55%0.2%0.17%
Mar 202646.7%46.7%2.5%1.6%1.6%0.56%0.21%0.14%
Apr 202656%37.4%2.5%1.7%1.6%0.53%0.2%0.17%
May 202651.3%41.9%2.3%1.8%1.8%0.59%0.23%0.15%
Jun 202651.3%41.9%2.3%1.8%1.5%0.71%0.23%0.28%
Jul 202651.7%42.2%1.9%1.8%1.5%0.6%0.28%0.15%
Aug 202656.7%37.9%1.7%1.6%1.1%0.62%0.25%0.25%
Sep 202652.4%42.8%1.5%1.5%1%0.4%0.23%0.1%

  1. 1.Vercel

    52.4%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -4.3 points.

  2. 2.AWS

    42.8%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +5 points.

  3. 3.Heroku

    1.5%

    Held 3rd. 80.9K estimated branded searches, -0.01% vs prior month. Share -0.1 points.

  4. 4.Google Cloud Run

    1.5%

    Held 4th. 76.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Railway

    1%

    Held 5th. 52.7K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fly.io

    0.4%

    Held 6th. 21.2K estimated branded searches, -29.9% vs prior month. Share -0.2 points.

  7. 7.Northflank

    0.23%

    Held 7th. 12.2K estimated branded searches, +0.49% vs prior month. Share 0 points.

  8. 8.Render

    0.1%

    Held 8th. 5.4K estimated branded searches, -55.4% vs prior month. Share -0.1 points.

Compare popularity between AWS and its closest rivals

Every comparison with AWS

10 comparisons

How has branded search demand for AWS changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWS worldwide fell from 6.1M to 2.2M.
  • Across the 12 months ending September 2026, AWS’s share of searches among cloud application hosting platforms worldwide decreased from 79.8% to 42.8%.
  • Across the 12 months ending September 2026, AWS’s share of searches among cloud application hosting platforms worldwide peaked at 79.8% in October 2025 and was lowest at 37.4% in April 2026.
  • Across the 12 months ending September 2026, AWS fell from 1st to 2nd among cloud application hosting platforms worldwide.

How did search popularity change for cloud application hosting platforms worldwide in September 2026?

6 changes

  1. In September 2026, AWS gained share of searches among cloud application hosting platforms worldwide, from 37.9% to 42.8%.

  2. In September 2026, Vercel lost share of searches among cloud application hosting platforms worldwide, from 56.7% to 52.4%.

  3. Heroku’s share of searches among cloud application hosting platforms worldwide has lost ground for 3 months in a row, from 2.3% to 1.5% in September 2026.

  4. Estimated monthly branded searches for Northflank worldwide rose 126.5% over 12 measured months, from 5.4K to 12.2K in September 2026.

  5. Estimated monthly branded searches for Google Cloud Run worldwide rose 13.3% over 12 measured months, from 67.6K to 76.6K in September 2026.

  6. Estimated monthly branded searches for Render worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

How are AWS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AWS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws

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How the Brand Demand Index is measured

Where does AWS compete?

AWS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cloud application hosting platforms2nd of 842.8%Shown above
Cloud certifications2nd of 442.9%Show ranking
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Is AWS your brand?

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