Brandwave

How popular isHeroku in search?

In August 2026, there were an estimated 81.3K branded searches for Heroku worldwide which is down 53.9% over the last 11 months. Heroku holds 38.7% estimated Share of Search among cloud application hosting platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Heroku38.7%
  2. Railway28.3%
  3. Fly.io14.4%
  4. Render12.8%
  5. Northflank5.8%
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Which cloud application hosting platforms compete with Heroku?

Heroku against cloud application hosting platforms worldwide, by month

Share of Search by month for Heroku, Railway, Fly.io, Render, Northflank. The figures are in the table below the chart.

View monthly share of search table
MonthHerokuRailwayFly.ioRenderNorthflank
Oct 202563%19%9%7.1%1.9%
Nov 202558.2%21.4%10.2%8%2.2%
Dec 202553.6%24.6%11.3%8.1%2.4%
Jan 202657.2%22.2%10.3%7.1%3.2%
Feb 202658%23.4%8.8%6.6%3.3%
Mar 202645.9%32.8%10.3%7.2%3.8%
Apr 202646.1%32.5%9.9%7.7%3.8%
May 202640.9%35.9%10.5%8.7%4%
Jun 202641.8%29.8%12.9%11.3%4.2%
Jul 202638.2%34%12.1%10%5.7%
Aug 202638.7%28.3%14.4%12.8%5.8%
Sep 2026—————
  1. 1.Heroku

    38.7%

    Held 1st. 81.3K estimated branded searches, -0.33% vs prior month. Share +0.5 points.

  2. 2.Railway

    28.3%

    Held 2nd. 59.3K estimated branded searches, -18.2% vs prior month. Share -5.7 points.

  3. 3.Fly.io

    14.4%

    Held 3rd. 30.2K estimated branded searches, +16.5% vs prior month. Share +2.2 points.

  4. 4.Render

    12.8%

    Held 4th. 26.9K estimated branded searches, +25.7% vs prior month. Share +2.8 points.

  5. Held 5th. 12.2K estimated branded searches, +0.33% vs prior month. Share +0.1 points.

Compare search popularity between Heroku and its closest rivals

How has branded search demand for Heroku changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Heroku worldwide fell from 176K to 81.3K.
  • Across the 11 months ending August 2026, Heroku’s estimated Share of Search among cloud application hosting platforms worldwide decreased from 63% to 38.7%.
  • Across the 11 months ending August 2026, Heroku’s estimated Share of Search among cloud application hosting platforms worldwide peaked at 63% in October 2025 and was lowest at 38.2% in July 2026.

How did search popularity change for cloud application hosting platforms worldwide in August 2026?

  1. In August 2026, Render gained estimated Share of Search among cloud application hosting platforms worldwide, from 10% to 12.8%.

  2. In August 2026, Fly.io gained estimated Share of Search among cloud application hosting platforms worldwide, from 12.1% to 14.4%.

  3. In August 2026, Heroku gained estimated Share of Search among cloud application hosting platforms worldwide, from 38.2% to 38.7%.

  4. In August 2026, Railway lost estimated Share of Search among cloud application hosting platforms worldwide, from 34% to 28.3%.

  5. Northflank’s estimated Share of Search among cloud application hosting platforms worldwide has gained ground for 3 months in a row, from 4% to 5.8% in August 2026.

How is Heroku measured?

Brandwave collects information about searches that people make online using Heroku’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • heroku
  • heroku app
  • heroku com
  • heroku hosting
  • heroku software
  • hosting heroku

How the Brand Demand Index is measured

Who owns Heroku?

Heroku is owned by Salesforce. Brandwave also tracks Salesforce, owned by the same company, worldwide.

Do you work for Heroku? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Heroku your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.