Brandwave

How popular isNetlify in search?

In September 2026, there were an estimated 2.7M branded searches for Netlify worldwide which is up 174% over the last 12 months. Netlify holds 49.3% estimated Share of Search among developer hosting platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Netlify49.3%
  2. Vercel49.3%
  3. Heroku1.3%
  4. Render0.1%
  5. Fly.io0.05%
  6. Railway<0.01%
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Which developer hosting platforms compete with Netlify?

Netlify against developer hosting platforms worldwide, by month

Share of Search by month for Netlify, Vercel. The figures are in the table below the chart.

View monthly share of search table
MonthNetlifyVercelHerokuRenderFly.ioRailway
Oct 202541.7%50.9%6.9%0.41%0.12%<0.01%
Nov 202542.2%51.5%5.7%0.42%0.12%<0.01%
Dec 202542.7%52.1%4.7%0.35%0.12%<0.01%
Jan 202642.6%52.3%4.7%0.28%0.13%<0.01%
Feb 202643.2%52.7%3.9%0.19%0.1%<0.01%
Mar 202643.7%53.4%2.6%0.16%0.1%<0.01%
Apr 202643.9%53.7%2.2%0.16%0.07%<0.01%
May 202648.9%48.9%2%0.14%0.08%<0.01%
Jun 202648.8%48.8%2%0.26%0.08%<0.01%
Jul 202649.1%49.1%1.6%0.14%0.08%<0.01%
Aug 202649.2%49.2%1.3%0.22%0.05%<0.01%
Sep 202649.3%49.3%1.3%0.1%0.05%<0.01%

  1. 1.Netlify

    49.3%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Vercel

    49.3%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Heroku

    1.3%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Render

    0.1%

    Held 4th. 5.4K estimated branded searches, -55.4% vs prior month. Share -0.1 points.

  5. 5.Fly.io

    0.05%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Railway

    <0.01%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Netlify and its closest rivals

Every comparison with Netlify

How has branded search demand for Netlify changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Netlify worldwide rose from 1M to 2.7M.
  • Across the 12 months ending September 2026, Netlify’s estimated Share of Search among developer hosting platforms worldwide increased from 41.7% to 49.3%.
  • Across the 12 months ending September 2026, Netlify rose from 2nd to 1st among developer hosting platforms worldwide.

How did search popularity change for developer hosting platforms worldwide in September 2026?

  1. Estimated monthly branded searches for Netlify worldwide rose 174% over 12 measured months, from 1M to 2.7M in September 2026.

  2. Estimated monthly branded searches for Vercel worldwide rose 124.6% over 12 measured months, from 1.2M to 2.7M in September 2026.

  3. Estimated monthly branded searches for Railway worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026.

  4. Estimated monthly branded searches for Heroku worldwide fell 55.2% over 12 measured months, from 165K to 74K in September 2026.

  5. Estimated monthly branded searches for Render worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

Where does Netlify compete?

Netlify is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Edge computing platforms2nd of 628%Show ranking
Developer hosting platforms1st of 649.3%Shown above
Serverless platforms1st of 449.5%Show ranking

How is Netlify measured?

Brandwave collects information about searches that people make online using Netlify’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • netlify

Do you work for Netlify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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