Brandwave

How popular isHeroku in search?

In September 2026, there were an estimated 80.9K branded searches for Heroku worldwide which is down 54% over the last 12 months. Heroku holds 1.3% estimated Share of Search among developer hosting platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Netlify49.3%
  2. Vercel49.3%
  3. Heroku1.3%
  4. Render0.1%
  5. Fly.io0.05%
  6. Railway<0.01%
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Which developer hosting platforms compete with Heroku?

Heroku against developer hosting platforms worldwide, by month

Share of Search by month for Netlify, Vercel, Heroku. The figures are in the table below the chart.

View monthly share of search table
MonthNetlifyVercelHerokuRenderFly.ioRailway
Oct 202541.7%50.9%6.9%0.41%0.12%<0.01%
Nov 202542.2%51.5%5.7%0.42%0.12%<0.01%
Dec 202542.7%52.1%4.7%0.35%0.12%<0.01%
Jan 202642.6%52.3%4.7%0.28%0.13%<0.01%
Feb 202643.2%52.7%3.9%0.19%0.1%<0.01%
Mar 202643.7%53.4%2.6%0.16%0.1%<0.01%
Apr 202643.9%53.7%2.2%0.16%0.07%<0.01%
May 202648.9%48.9%2%0.14%0.08%<0.01%
Jun 202648.8%48.8%2%0.26%0.08%<0.01%
Jul 202649.1%49.1%1.6%0.14%0.08%<0.01%
Aug 202649.2%49.2%1.3%0.22%0.05%<0.01%
Sep 202649.3%49.3%1.3%0.1%0.05%<0.01%

  1. 1.Netlify

    49.3%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Vercel

    49.3%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Heroku

    1.3%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Render

    0.1%

    Held 4th. 5.4K estimated branded searches, -55.4% vs prior month. Share -0.1 points.

  5. 5.Fly.io

    0.05%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Railway

    <0.01%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Heroku and its closest rivals

Every comparison with Heroku

How has branded search demand for Heroku changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Heroku worldwide fell from 176K to 80.9K.
  • Across the 12 months ending September 2026, Heroku’s estimated Share of Search among developer hosting platforms worldwide decreased from 6.9% to 1.3%.
  • Across the 12 months ending September 2026, Heroku’s estimated Share of Search among developer hosting platforms worldwide peaked at 6.9% in October 2025 and was lowest at 1.3% in August 2026.

How did search popularity change for developer hosting platforms worldwide in September 2026?

  1. Estimated monthly branded searches for Netlify worldwide rose 174% over 12 measured months, from 1M to 2.7M in September 2026.

  2. Estimated monthly branded searches for Vercel worldwide rose 124.6% over 12 measured months, from 1.2M to 2.7M in September 2026.

  3. Estimated monthly branded searches for Railway worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026.

  4. Estimated monthly branded searches for Heroku worldwide fell 55.2% over 12 measured months, from 165K to 74K in September 2026.

  5. Estimated monthly branded searches for Render worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

Where does Heroku compete?

Heroku is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Developer hosting platforms3rd of 61.3%Shown above
Cloud application hosting platforms1st of 546.9%Show ranking

How is Heroku measured?

Brandwave collects information about searches that people make online using Heroku’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • heroku
  • heroku app
  • heroku hosting
  • heroku software
  • hosting heroku

How the Brand Demand Index is measured

Who owns Heroku?

Heroku is owned by Salesforce. Brandwave also tracks Salesforce, owned by the same company, worldwide.

Do you work for Heroku? To request corrections or removal please contact us via our support page and we will be happy to assist.

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