Brandwave

How popular isAWS in search?

In August 2026, there were an estimated 1.8M branded searches for AWS worldwide which is down 70.1% over the last 11 months. AWS holds 6.3% estimated Share of Search among cloud certifications worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Copilot89.4%
  2. AWS6.3%
  3. Google Cloud4.2%
  4. Linux Foundation0.09%
  5. CompTIA0.05%
  6. Cloudability0.01%
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Which cloud certifications compete with AWS?

AWS against cloud certifications worldwide, by month

Share of Search by month for Microsoft Copilot, AWS, Google Cloud. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft CopilotAWSGoogle CloudLinux FoundationCompTIACloudability
Oct 202583.8%13.4%2.7%0.07%0.05%0.01%
Nov 202591.5%5.4%2.9%0.1%0.04%0.01%
Dec 202590.9%5.3%3.6%0.14%0.05%<0.01%
Jan 202691%5.3%3.5%0.12%0.06%0.01%
Feb 202691.2%5.2%3.5%0.09%0.05%0.01%
Mar 202691%5.3%3.6%0.08%0.04%0.01%
Apr 202692.5%4.4%3%0.1%0.04%0.01%
May 202692.5%4.4%2.9%0.08%0.04%<0.01%
Jun 202691.3%5.1%3.4%0.09%0.04%0.01%
Jul 202690.4%6.1%3.3%0.09%0.05%0.01%
Aug 202689.4%6.3%4.2%0.09%0.05%0.01%
Sep 2026——————

  1. 1.Microsoft Copilot

    89.4%

    Held 1st. 26.2M estimated branded searches, -3.3% vs prior month. Share -1 points.

  2. 2.AWS

    6.3%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Google Cloud

    4.2%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.8 points.

  4. 4.Linux Foundation

    0.09%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.CompTIA

    0.05%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Cloudability

    0.01%

    Held 6th. 3.7K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between AWS and its closest rivals

How has branded search demand for AWS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AWS worldwide fell from 6.1M to 1.8M.
  • Across the 11 months ending August 2026, AWS’s estimated Share of Search among cloud certifications worldwide decreased from 13.4% to 6.3%.
  • Across the 11 months ending August 2026, AWS’s estimated Share of Search among cloud certifications worldwide peaked at 13.4% in October 2025 and was lowest at 4.4% in May 2026.

How did search popularity change for cloud certifications worldwide in August 2026?

  1. In August 2026, Google Cloud gained estimated Share of Search among cloud certifications worldwide, from 3.3% to 4.2%.

  2. In August 2026, Microsoft Copilot lost estimated Share of Search among cloud certifications worldwide, from 90.4% to 89.4%.

  3. AWS’s estimated Share of Search among cloud certifications worldwide has gained ground for 3 months in a row, from 4.4% to 6.3% in August 2026.

  4. Estimated monthly branded searches for CompTIA worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Cloudability worldwide fell 29.7% over 11 measured months, from 5.2K to 3.7K in August 2026.

  6. Estimated monthly branded searches for Linux Foundation worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is AWS measured?

Brandwave collects information about searches that people make online using AWS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aws

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How the Brand Demand Index is measured

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