Brandwave

How popular isGoogle Cloud in search?

In August 2026, there were an estimated 1.2M branded searches for Google Cloud worldwide which held steady over the last 11 months. Google Cloud holds 4.2% estimated Share of Search among cloud certifications worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Copilot89.4%
  2. AWS6.3%
  3. Google Cloud4.2%
  4. Linux Foundation0.09%
  5. CompTIA0.05%
  6. Cloudability0.01%
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Where does Google Cloud compete?

Google Cloud is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cloud certifications3rd of 64.2%Shown below
Cloud hosting platforms2nd of 525.1%Show ranking
AutoML platforms1st of 563.9%Show ranking

Which cloud certifications compete with Google Cloud?

Google Cloud against cloud certifications worldwide, by month

Share of Search by month for Microsoft Copilot, AWS, Google Cloud. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft CopilotAWSGoogle CloudLinux FoundationCompTIACloudability
Oct 202583.8%13.4%2.7%0.07%0.05%0.01%
Nov 202591.5%5.4%2.9%0.1%0.04%0.01%
Dec 202590.9%5.3%3.6%0.14%0.05%<0.01%
Jan 202691%5.3%3.5%0.12%0.06%0.01%
Feb 202691.2%5.2%3.5%0.09%0.05%0.01%
Mar 202691%5.3%3.6%0.08%0.04%0.01%
Apr 202692.5%4.4%3%0.1%0.04%0.01%
May 202692.5%4.4%2.9%0.08%0.04%<0.01%
Jun 202691.3%5.1%3.4%0.09%0.04%0.01%
Jul 202690.4%6.1%3.3%0.09%0.05%0.01%
Aug 202689.4%6.3%4.2%0.09%0.05%0.01%
Sep 2026——————

  1. 1.Microsoft Copilot

    89.4%

    Held 1st. 26.2M estimated branded searches, -3.3% vs prior month. Share -1 points.

  2. 2.AWS

    6.3%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Google Cloud

    4.2%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.8 points.

  4. 4.Linux Foundation

    0.09%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.CompTIA

    0.05%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Cloudability

    0.01%

    Held 6th. 3.7K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Cloud and its closest rivals

How has branded search demand for Google Cloud changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Google Cloud worldwide held steady at 1.2M.
  • Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud certifications worldwide increased from 2.7% to 4.2%.

How did search popularity change for cloud certifications worldwide in August 2026?

  1. In August 2026, Google Cloud gained estimated Share of Search among cloud certifications worldwide, from 3.3% to 4.2%.

  2. In August 2026, Microsoft Copilot lost estimated Share of Search among cloud certifications worldwide, from 90.4% to 89.4%.

  3. AWS’s estimated Share of Search among cloud certifications worldwide has gained ground for 3 months in a row, from 4.4% to 6.3% in August 2026.

  4. Estimated monthly branded searches for CompTIA worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Cloudability worldwide fell 29.7% over 11 measured months, from 5.2K to 3.7K in August 2026.

  6. Estimated monthly branded searches for Linux Foundation worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Google Cloud measured?

Brandwave collects information about searches that people make online using Google Cloud’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • google cloud

How the Brand Demand Index is measured

Do you work for Google Cloud? To request corrections or removal please contact us via our support page and we will be happy to assist.

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