DigitalOcean vs Google Cloud:Which is more popular by branded search?
In August 2026, Google Cloud had more branded searches than DigitalOcean among cloud hosting platforms worldwide. Google Cloud was estimated to have 1.2M branded searches compared to DigitalOcean’s 457K, and held a 25.1% Share of Search versus DigitalOcean’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DigitalOcean or Google Cloud?
Compare the clouds teams run infrastructure on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Cloud, DigitalOcean. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon Web Services | Google Cloud | Microsoft Azure | DigitalOcean | Linode |
|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.4% | 18.6% | 4.6% | 0.92% |
| Nov 2025 | 41.9% | 21.8% | 26.8% | 8.1% | 1.3% |
| Dec 2025 | 39.4% | 24.9% | 24.9% | 9.3% | 1.5% |
| Jan 2026 | 37.4% | 23.5% | 28.9% | 8.8% | 1.4% |
| Feb 2026 | 39.6% | 25% | 25% | 9.3% | 1% |
| Mar 2026 | 39.5% | 25.2% | 25.2% | 9.3% | 0.83% |
| Apr 2026 | 39.7% | 25% | 25% | 9.3% | 1% |
| May 2026 | 38.7% | 24.6% | 24.6% | 11.2% | 1% |
| Jun 2026 | 39.4% | 25% | 25% | 9.3% | 1.2% |
| Jul 2026 | 41.2% | 21.5% | 26.2% | 9.8% | 1.3% |
| Aug 2026 | 39.2% | 25.1% | 25.1% | 9.4% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the DigitalOcean and Google Cloud comparison changed over the last 12 months?
3 findings
- Google Cloud was ahead of DigitalOcean in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud hosting platforms worldwide moved from 4.6% to 9.4%, and its estimated monthly branded searches moved from 455K to 457K.
- Across the 11 months ending August 2026, Google Cloud’s estimated Share of Search among cloud hosting platforms worldwide moved from 12.4% to 25.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for cloud hosting platforms worldwide in August 2026?
1 change

In August 2026, Google Cloud overtook Microsoft Azure to rank 2nd among cloud hosting platforms worldwide, at 25.1%.
How each brand is measured
Brandwave collects information about searches that people make online using DigitalOcean’s and Google Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DigitalOcean
7 branded search terms
- cloud storage digitalocean
- digitalocean
- digitalocean app
- digitalocean cloud storage
- digitalocean com
- digitalocean object storage
- digitalocean spaces
Google Cloud
1 branded search term
- google cloud

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.