How popular isDigitalOcean in search?
In August 2026, there were an estimated 457K branded searches for DigitalOcean worldwide which held steady over the last 11 months. DigitalOcean holds 6.8% estimated Share of Search among cloud object storage providers worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Cloudflare62.9%
Amazon Web Services28.2%
DigitalOcean6.8%
Backblaze2%Wasabi0.15%
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Which cloud object storage providers compete with DigitalOcean?
Share of Search by month for Cloudflare, Amazon Web Services, DigitalOcean. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Backblaze | Wasabi |
|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 68.5% | 5% | 1.3% | 0.15% |
| Nov 2025 | 76% | 19.2% | 3.7% | 0.94% | 0.09% |
| Dec 2025 | 62.4% | 28.9% | 6.8% | 1.7% | 0.17% |
| Jan 2026 | 52.8% | 36.2% | 8.5% | 2.3% | 0.24% |
| Feb 2026 | 53.3% | 36.3% | 8.5% | 1.7% | 0.22% |
| Mar 2026 | 48.6% | 40% | 9.5% | 1.7% | 0.22% |
| Apr 2026 | 58.3% | 32.4% | 7.6% | 1.5% | 0.21% |
| May 2026 | 57.6% | 31.5% | 9.1% | 1.7% | 0.21% |
| Jun 2026 | 58.4% | 31.7% | 7.5% | 2.2% | 0.17% |
| Jul 2026 | 58.5% | 31.8% | 7.6% | 1.9% | 0.18% |
| Aug 2026 | 62.9% | 28.2% | 6.8% | 2% | 0.15% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.9% | 4.3M | +21% | +4.4 points | |
| 2, held 2nd | 28.2% | 1.9M | -0.39% | -3.7 points | |
| 3, held 3rd | 6.8% | 457K | +0.31% | -0.8 points | |
| 4, held 4th | 2% | 135K | +19.2% | +0.1 points | |
| 5, held 5th | 0.15% | 10.4K | -0.76% | 0 points |
62.9%
held 1st · 4.3M estimated branded searches · +21% vs prior month · +4.4 points
28.2%
held 2nd · 1.9M estimated branded searches · -0.39% vs prior month · -3.7 points
6.8%
held 3rd · 457K estimated branded searches · +0.31% vs prior month · -0.8 points
2%
held 4th · 135K estimated branded searches · +19.2% vs prior month · +0.1 points
5.
0.15%
held 5th · 10.4K estimated branded searches · -0.76% vs prior month · 0 points
Compare search popularity between DigitalOcean and its closest rivals
How has branded search demand for DigitalOcean changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DigitalOcean worldwide held steady, from 455K to 457K.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud object storage providers worldwide increased from 5% to 6.8%.
- Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud object storage providers worldwide peaked at 9.5% in March 2026 and was lowest at 3.7% in November 2025.
How did search popularity change for cloud object storage providers worldwide in August 2026?
5 changes
In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%.
In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%.
In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%.
Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026.
Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026.
How is DigitalOcean measured?
Brandwave collects information about searches that people make online using DigitalOcean’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- cloud storage digitalocean
- digitalocean
- digitalocean app
- digitalocean cloud storage
- digitalocean com
- digitalocean object storage
- digitalocean spaces
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Is DigitalOcean your brand?
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