Azure Blob Storage vs DigitalOcean:Which is more popular?
In September 2026, DigitalOcean had more branded searches than Azure Blob Storage among cloud object storage providers worldwide. DigitalOcean had about 552,000 branded searches, while Azure Blob Storage had 22,200. DigitalOcean made up 7.8% of all cloud object storage provider searches we track, and Azure Blob Storage accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about cloud object storage providers, Azure Blob Storage appeared in all five answers and DigitalOcean in none.
Who do people search for more?
DigitalOcean, about 25 searches for every 1 for Azure Blob Storage
Who does AI mention more?
Azure Blob Storage, mentioned in every answer we collected
Who does AI recommend more?
Azure Blob Storage, the only one of the two named
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Top cloud object storage providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Azure Blob Storage appeared in all five answers. DigitalOcean did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amazon Web Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Cloud Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Azure Blob Storage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cloudflare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wasabi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DigitalOcean0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cloud object storage providers
5 answers
Asked ChatGPT
“Which cloud object storage provider should I use?”
Asked ChatGPT
“What are the best cloud object storage providers?”
Asked ChatGPT
“What's the best cloud object storage provider for application files?”
Searched Google, AI Overview
“cloud object storage providers”
Searched Google, AI Overview
“best cloud object storage”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Azure Blob Storage or DigitalOcean more popular in search?
This chart shows how often people search Google for Azure Blob Storage and DigitalOcean by name. Each line represents a brand's share of searches for all seven cloud object storage providers we track, month by month, from English-language searches worldwide.
Share of searches by month for DigitalOcean, Azure Blob Storage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudflare | Amazon Web Services | DigitalOcean | Backblaze | Google Cloud Storage | Azure Blob Storage | Wasabi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 67.8% | 5% | 1% | 0.82% | 0.37% | 0.15% |
| Nov 2025 | 75.9% | 18.6% | 3.8% | 0.77% | 0.61% | 0.23% | 0.09% |
| Dec 2025 | 62.3% | 27.9% | 6.9% | 1.4% | 0.92% | 0.34% | 0.17% |
| Jan 2026 | 52.5% | 35.1% | 8.7% | 1.8% | 1.2% | 0.52% | 0.24% |
| Feb 2026 | 52.8% | 35.3% | 8.7% | 1.2% | 1.2% | 0.52% | 0.22% |
| Mar 2026 | 53% | 35.4% | 8.8% | 1% | 1.2% | 0.43% | 0.2% |
| Apr 2026 | 57.8% | 31.6% | 7.8% | 1.1% | 1% | 0.47% | 0.21% |
| May 2026 | 56.8% | 31% | 9.4% | 1.1% | 1% | 0.46% | 0.21% |
| Jun 2026 | 57.5% | 31.4% | 7.8% | 1.7% | 1% | 0.46% | 0.17% |
| Jul 2026 | 57.7% | 31.5% | 7.8% | 1.4% | 1% | 0.47% | 0.18% |
| Aug 2026 | 62.5% | 27.9% | 6.9% | 1.4% | 0.76% | 0.34% | 0.15% |
| Sep 2026 | 57.5% | 31.5% | 7.8% | 1.9% | 0.85% | 0.31% | 0.14% |
How has the Azure Blob Storage and DigitalOcean comparison changed over the last 12 months?
3 findings
- DigitalOcean was ahead of Azure Blob Storage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azure Blob Storage’s share of searches among cloud object storage providers worldwide moved from 0.37% to 0.31%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, DigitalOcean’s share of searches among cloud object storage providers worldwide moved from 5% to 7.8%, and its estimated monthly branded searches moved from 453K to 552K.
How did search popularity change for cloud object storage providers worldwide in September 2026?
2 changes
In September 2026, DigitalOcean gained share of searches among cloud object storage providers worldwide, from 6.9% to 7.8%.
Estimated monthly branded searches for Azure Blob Storage worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Azure Blob Storage’s and DigitalOcean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Blob Storage
1 branded search term
- azure blob storage
DigitalOcean
6 branded search terms
- cloud storage digitalocean
- digitalocean
- digitalocean app
- digitalocean cloud storage
- digitalocean object storage
- digitalocean spaces
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