Apple iPhone vs Samsung:Which is more popular by branded search?
In August 2026, Apple iPhone had more branded searches than Samsung among smartphone brands worldwide. Apple iPhone was estimated to have 17.1M branded searches compared to Samsung’s 422K, and held a 3.9% Share of Search versus Samsung’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple iPhone or Samsung?
Compare the smartphone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple iPhone, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple iPhone | Xiaomi | OPPO | Samsung | |
|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 3.2% | 1.7% | 0.93% | 0.1% |
| Nov 2025 | 94.1% | 3.2% | 1.7% | 0.93% | 0.1% |
| Dec 2025 | 94.2% | 3.2% | 1.7% | 0.76% | 0.09% |
| Jan 2026 | 94.1% | 3.2% | 1.7% | 0.93% | 0.09% |
| Feb 2026 | 93.4% | 3.9% | 1.7% | 0.93% | 0.1% |
| Mar 2026 | 93.6% | 3.9% | 1.7% | 0.76% | 0.09% |
| Apr 2026 | 94.4% | 3.2% | 1.4% | 0.93% | 0.08% |
| May 2026 | 93.9% | 3.9% | 1.4% | 0.76% | 0.08% |
| Jun 2026 | 93.7% | 3.9% | 1.4% | 0.93% | 0.08% |
| Jul 2026 | 93.7% | 3.9% | 1.4% | 0.93% | 0.09% |
| Aug 2026 | 93.7% | 3.9% | 1.4% | 0.93% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the Apple iPhone and Samsung comparison changed over the last 12 months?
3 findings
- Apple iPhone was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple iPhone’s estimated Share of Search among smartphone brands worldwide moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 14.1M to 17.1M.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among smartphone brands worldwide held steady at 0.1%, and its estimated monthly branded searches moved from 452K to 422K.
How did search popularity change for smartphone brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Apple iPhone worldwide rose 22.1% over 11 measured months, from 14.1M to 17.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple iPhone’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple iPhone
2 branded search terms
- apple iphone
- iphone
Samsung
3 branded search terms
- samsung com
- samsung washer
- samsung washing machine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.